Bevi
Growth Content Marketing Manager
Boston
Sponsorship not specifiedDetected 34 days ago
SEOContent MarketingContent CalendarsHubSpotSalesforceGoogle AnalyticsGrowth MarketingPerformance MarketingResearchCommunication
About the role
- In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.
- You will champion Bevi's paid and organic moat through SEO/AEO, paid content and creative execution, lifecycle email, paid web experience, and emerging owned channels that compound in value over time.
- This role sits at the intersection of strategy and execution.
Responsibilities
- Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter.
- Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema, and treating AEO as a first-class growth channel alongside traditional SEO.
- Partner with web and data teams to ensure site architecture, page speed, crawlability, and schema markup are optimized; monitor competitor organic share and SERP shifts monthly.
- Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google and serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency via Monday.com.
- Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants, every asset maps to a value pillar, a target segment, and a specific conversion goal.
- Own the monthly creative performance readout and a forward-looking paid content innovation plan - tracking which hooks, formats, and concepts drive the highest CTR and best downstream conversion by channel and vertical, and documenting upcoming creative hypotheses with expected outcomes.
- Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, every piece grounded in keyword strategy, mapped to a buyer persona, and built to convert, not just to rank.
- Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube - identifying where Bevi's target buyers are having conversations without Bevi and building a presence that earns trust.
- Own organic search analytics and reporting, delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce, including scroll depth, form fill rate, time-on-page, and downstream conversion to demo booked.
- Can build and present a paid creative performance readout without a data analyst doing the heavy lifting.
Requirements
- Technical skills: Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform.
- Creative range: Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
- Communication: Strong written and verbal communication skills, with the ability to brief creative teams, align with sales, and present strategy to leadership.
- Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution.
- Demonstrated ability to write high-performing copy across channels and formats - from TikTok hooks to LinkedIn headlines to long-form SEO content - with a clear command of what converts on each platform.
Nice to have
- Bachelor's degree in Marketing, Communications or a related field preferred.
Skills
- Proficiency with SEMrush or Ahrefs, HubSpot, GA4, Google Search Console and at least one landing page builder or CMS platform.
- Familiarity with paid social creative tools across Meta, LinkedIn, TikTok, and Google.
- Collaborative
Benefits
- Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate for each.
This listing is sourced directly from Bevi's careers page and normalized into a canonical job model.