DAT
Senior Product Marketing Manager - Carrier
Portland, Oregon, United States · Senior · Contract
Sponsorship not specified$143k-$182kDetected 12 days ago
Machine LearningBrand StrategySalesLogisticsCustomer SuccessResearchCommunicationProblem Solving
About the role
- You'll become the voice of the customer (VoC), deeply understanding market dynamics and advocating for carriers' needs across the business.
Responsibilities
- Build data-driven demand generation strategies for target segments, products, and services to grow share, volume, and profitability.
- plan and optimize campaigns based on analysis and insights.
- Lead product positioning and messaging, including naming/branding, to differentiate the portfolio and inspire action.
- Partner with Marketing, Sales, Customer Success, Product, and Finance to develop integrated GTM plans that drive sustainable growth.
- Own market research and competitive intelligence
- Drive launch readiness end-to-end with Product and Support, including testing, trials, and cross-functional enablement.
- Partner across the organization to design and optimize customer journeys, triggers, and automations with relevant content to increase conversion, activation, and engagement.
- Collaborate with Customer Marketing and Product on onboarding and retention strategies, including technology and resourcing recommendations.
- Lead through influence: identify issues, surface opportunities, and drive decisions with business stakeholders, leaders, and technology partners.
- With nearly 700 teammates across offices in Denver, CO; Portland, OR; Seattle, WA; Springfield, MO; Toronto, ON; and Bangalore, India, DAT combines the credibility of a multi-decade market leader with the drive of a company that is not done disrupting the industry it helped build.
Requirements
- Bachelor's degree or equivalent experience.
Nice to have
- B2C a plus) with strategy-through-execution ownership and measurable success.
Compensation
- Founded in 1978, DAT operates the largest freight marketplace in North America — processing 250 million+ load posts annually and maintaining one of the largest repositories of freight market transaction data in the world.
Benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Parental Leave
- Flexible time off
- An additional 10 holidays of paid time off per calendar year
Equal opportunity
- Employer/Protected Veterans/Individuals with Disabilities
- The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
- The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
- However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
This listing is sourced directly from DAT's careers page and normalized into a canonical job model.