Story Cannabis

Director of Marketing - Retail & Brand

Phoenix, Arizona, United States · Director · Full-time

Sponsorship not specifiedDetected 9 days ago

ExpressCanvaProject ManagementBrand StrategyCRMUnityLeadershipCommunicationCollaborationMentoring

About the role

The Director of Marketing will oversee the brand and retail marketing activation teams while partnering with Ecommerce and CRM/Loyalty.

Lead and mentor the marketing team by establishing goals, coaching employees, managing performance, and supporting professional development.
Own national retail marketing strategy with a clear mandate to drive store traffic, transaction volume, and customer retention across all markets and formats.
Build and manage national promotional calendars, campaign toolkits, and execution playbooks that store teams can activate with consistency.
Lead the development of campaign toolkits, POS materials, and store-ready assets that execute brand strategy at the shelf and budtender level.
Own the retail marketing playbook for new store openings from pre-launch community awareness through grand opening and ramp-up periods.
Establish and manage brand partner and wholesale vendor marketing programs that drive in-store visibility, trial, and sell-through.
Drive consumer engagement through integrated omnichannel strategies
shift the cannabis narrative and create something better.
Data drives how we grow.

Bachelor's degree in Marketing, Advertising, or a related field
10+ years of marketing experience with a strong retail focus
cannabis experience required.
Proven track record driving measurable store-level results (traffic, revenue, retention) across multiple markets.
Experience managing new store openings, retail brand launches, and promotional programs at scale.
Must be able to sit, stand, or walk for extended periods during in-store visits, events, or vendor meetings.
Strong analytical skills with the ability to translate sales and campaign data into actionable strategy.
Demonstrated ability to execute and communicate enterprise-level retail marketing strategies and briefs.

Develop and manage the annual marketing budget, ensuring effective allocation of resources and strong financial stewardship.

Paid time off (PTO) including 8 paid holidays per year*
Medical, Dental, and Vision Insurance*
401k retirement savings plan*
Company paid Short-Term & Long-Term disability*
Company paid Life Insurance*
Commuter benefits*
Our vision is to bring hope, happiness, and healing to the world through cannabis, and we're doing it one state, one store, and one customer at a time.

Story Cannabis was built by misfits on a mission - people bold enough to shift the cannabis narrative and create something better.
Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we're just getting started.
Leadership defines how we show up.
Gratitude keeps us grounded.
Unity fuels our momentum.
And growth, in every sense, inspires everything we do.
If you're ready to challenge what's expected and shape the future of cannabis, your next chapter starts with Story.
We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters.

This listing is sourced directly from Story Cannabis's careers page and normalized into a canonical job model.