Performyard

Event Marketing & Programs Manager

Virginia, United States

Sponsorship not specifiedDetected 26 days ago

SalesCommunicationCollaboration

About the role

Ready to join a fast-growing and category-leading SaaS company?
Do you want to market a product that provides clear value to the world and is loved by its users?
Are you looking to take on an impactful role leading a company's next level of growth?

Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars with the goal of driving pipeline and revenue.
Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, SDRs, account managers, and account executives.
Attend trade shows and events to market the product and drive demos for the sales team.
Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue.
Evaluate and grow partner demand generation opportunities.
Build relationships with new and existing vendors and associations to drive market penetration.
Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners.
PerformYard has developed a simple and effective product that drives our customer's employee performance through the roof.

Must be willing to travel monthly, sometimes multiple times in a month.
Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.

Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Our long-term vision is to change the way performance is managed and measured in organizations of all sizes.

Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.

This listing is sourced directly from Performyard's careers page and normalized into a canonical job model.