Whisker Labs
Growth Marketing Manager
Remote (United States)
Sponsorship not specifiedDetected 26 days ago
AlgorithmsData VisualizationA/B TestingSEOSEMGoogle AnalyticsGrowth MarketingPerformance MarketingForecastingExcelShopifyLeadershipMicrosoft Office
About the role
- This role is responsible for driving measurable customer acquisition, revenue growth, and channel efficiency.
- You thrive in performance environments, move quickly from insight to action, and are comfortable operating deep in the numbers.
- This role requires both strategic thinking and hands-on campaign management.
Responsibilities
- Paid Media Ownership Own end-to-end execution and optimization across paid channels including Meta, Google, Apple, Amazon, and emerging platforms.
- Manage paid search, paid social, display, marketplace advertising, and retargeting programs.
- Drive channel diversification while maintaining disciplined CAC and ROAS targets.
- Campaign Strategy & Execution Build and execute full-funnel campaigns aligned to acquisition, activation, and revenue goals.
- Develop campaign briefs in partnership with Creative and ensure high-velocity testing.
- Manage budgets across channels and adjust allocations based on performance signals.
- Own campaign pacing and performance forecasting.
- Manage reporting frameworks to measure CAC, ROAS, LTV, and incremental lift.
- Analytics & Reporting Manage and maintain performance dashboards in Looker, Tableau, or equivalent BI tools.
- Manage weekly and monthly performance reporting with clear insights and action plans.
Requirements
- Required Skills & Experience 5+ years of experience in growth marketing or performance marketing roles.
- Strong proficiency in Word, Excel (forecasting, modeling, pivot tables), and PowerPoint for executive reporting.
- Experience with Rockerbox, Measured, Improvado, AppsFlyer, Looker, GA4, Tableau, or similar BI and Martech tools.
- Experience with ecommerce platforms such as Shopify and Amazon.
Nice to have
- Tracking is accurate, trusted, and actionable.
- Campaigns launch quickly and iterate based on performance data.
- Leadership receives clear, insight-driven reporting that informs decisions.
- Quarterly growth goals are achieved.
- Whisker Labs is an Equal Opportunity Employer.
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This listing is sourced directly from Whisker Labs's careers page and normalized into a canonical job model.