Sony
Brand Manager - Live Content and Seasonal Marketing
United States, San Mateo, CA
Sponsorship not specified$127k-$190kDetected 18 hours ago
A/B TestingProduct ManagementStakeholder ManagementContent MarketingCRMCadenceCommunication
About the role
- Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work.
- Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
- SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual (IP) in the world.
Responsibilities
- Own the integrated live content marketing calendar across MLB The Show.
- Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments.
- Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle.
- Develop player engagement strategies across the customer lifecycle.
- Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives.
- Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix.
- Optimize performance across acquisition and reactivation (ROAS, CPA, conversion).
- Own marketing activation for key tentpole events (e.g. All-Star Game, Postseason, major cultural moments).
- Lead development of launch-to-live strategies and first 30/60/90-day engagement plans.
- Ensure launch campaigns create momentum that carries into ongoing live-service engagement.
Requirements
- 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
- Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community.
- Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
Nice to have
- Experience with player retention, CRM, or lifecycle marketing programs.
- Experience working with sports, entertainment, or gaming communities.
- Experience partnering with analytics and community teams to inform marketing decisions.
- Quality and effectiveness of live content marketing programs
- Retention and reactivation performance (Active Users, return rate, engagement trends)
- Player engagement across live content beats
- Integration of real-world baseball moments into marketing initiatives
- Effectiveness of tentpole event activations
Compensation
- This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season
Benefits
- Lead campaign post-mortems and learning reviews.
Company info
- As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence.
Equal opportunity
- Statement:
- Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
- We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
- Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
This listing is sourced directly from Sony's careers page and normalized into a canonical job model.