Solen Software Group

Marketing Manager

United States

Sponsorship not specifiedDetected 14 days ago

SEOEmail MarketingCRMSalesOutbound SalesCustomer SuccessLeadership

About the role

This is an individual-contributor role with outsized scope.
You'll report to FMSI's Head of GTM and work in close partnership with Sales, Customer Success, and Product to turn FMSI's GTM & Revenue Architecture into pipeline.

someone who can define positioning and a demand plan in one meeting, then build the campaign, write the copy, and ship it themselves the next day.
Strategy & Positioning Own FMSI's brand positioning and messaging for rOS and its four modules, tailored to community bank and credit union buyers (CEO, COO, Retail/Branch leadership).
Translate the GTM & Revenue Architecture and pricing migration strategy into a marketing plan that supports new logo, renewal, and expansion targets.
Maintain a live view of the competitive landscape (Coconut Software, Engageware, Eltropy, Better Branches) and adjust differentiation and messaging accordingly.
Partner with Product on go-to-market for new capabilities - positioning, launch messaging, and enablement.
Own fmsi.com content, SEO, and generative-search (GEO) visibility.
Maintain marketing data hygiene and campaign tracking within Zoho CRM, and report pipeline contribution and campaign performance monthly.
Deliver launch-ready positioning and enablement for at least one major product release.

There is no team to delegate to on day one - you are the strategist, the writer, the campaign manager, the designer, and the analyst.

Ensure brand and messaging consistency across the website, sales materials, product UI copy touchpoints, and customer communications.
5+ years in B2B SaaS marketing, with direct experience owning both strategy and hands-on execution - not a pure strategist or pure executor.
Vertical SaaS, fintech, or banktech marketing experience strongly preferred
community bank/credit union familiarity is a significant plus.
Working knowledge of CRM and marketing automation tooling (Zoho or equivalent) and basic campaign analytics.
Comfortable operating without a large team or big budget - resourceful, self-directed, and outcome-focused.
Financially literate enough to connect marketing activity to pipeline, ARR, and renewal outcomes.

This listing is sourced directly from Solen Software Group's careers page and normalized into a canonical job model.