Vanguard

Vanguard

Senior Marketing Manager - Personal Wealth Offer

Malvern, PA · Senior

Sponsorship not specifiedDetected 23 days ago
A/B TestingMarketing AnalyticsResearchCommunicationCollaboration

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odds of building a lasting career here

36Risky
Cap-exempt (no lottery)0
Sponsors this role75
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • This role will shape how Personal Wealth articulates its value to clients across segments, products, and solutions.
  • The ideal candidate is a strategic marketer who can turn complex business capabilities and client needs into a compelling, connected story.
  • Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.

Responsibilities

  • Lead the development and ongoing evolution of various offer value propositions and positioning across the division.
  • Serve as a strategic partner to both marketing and business leaders, helping teams clarify the value of what they offer and how it should be presented to clients.
  • Develop standards, tools, and governance that improve the quality, consistency, and reuse of value proposition and positioning work across the division.

Requirements

  • Undergraduate degree in Marketing or equivalent experience required.
  • Strong client orientation and the ability to synthesize research, business strategy, product capabilities, and competitive context into a clear strategic narrative.
  • Exceptional strategic thinking and judgment, with the ability to simplify complexity without losing important nuance.
  • Knowledge of audience segmentation, personalization, and lifecycle marketing.
  • Minimum eight years demonstrated experience leading value proposition, positioning, messaging, offer architecture, or go-to-market strategy in a complex organization.
  • Proven ability to lead through influence, build alignment across diverse stakeholders, and navigate ambiguity.
  • Executive-ready communication skills, including the ability to develop persuasive recommendations and advise senior business leaders.
  • Experience using experimentation, marketing analytics, and performance measurement to optimize results.
  • Special Factors
  • Sponsorship
  • Vanguard is not offering visa sponsorship for this position.
  • About Vanguard
  • At Vanguard, we don't just have a mission-we're on a mission.
  • To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

Benefits

  • Create messaging architectures and strategic frameworks that define the target audience, client need, key benefit, reasons to believe, and points of differentiation.

Company info

  • About Vanguard At Vanguard, we don't just have a mission-we're on a mission.

Visa & Work Authorization

  • Vanguard is not offering visa sponsorship for this position.
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This listing is sourced directly from Vanguard's careers page and normalized into a canonical job model.