Gen Digital Inc.

Gen Digital Inc.

Associate Director, Retention & Lifecycle Marketing

USA - New York, NY · Director

Sponsorship not specifiedDetected 12 days ago
A/B TestingCRMLeadershipCommunication

Stay score

odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

Personalize to your clock →

Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 10 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Reported a layoff in this occupation

In a green-card filing decided 2026-05-29, this employer stated it had laid off workers in Computer and Information Systems Managers (CA) during the preceding six months. 3 such filings on record.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • This senior individual-contributor role will define activation for a new product line as quickly as it runs a flagship product, balancing strategy with hands-on journey execution.
  • Instacash is MoneyLion's highest-volume product and primary entry door for most new users.

Responsibilities

  • Own end-to-end activation strategy and the primary KPI: how quickly new users complete sign-up, link a bank account and convert to their first monetized action at D1, D7 and D30.
  • Design nurture journeys that move a new sign-up toward bank-link and first product fit, independent of which product ends up being the entry door.
  • Partner with the acquisition team on lead-handoff quality and with Product on product journeys and flows.
  • Build and launch in Iterable, owning QA, frequency and suppression logic for every activation and Instacash journey.
  • Supply the eligibility and signal requirements the AI decisioning stack needs and read the resulting lift, while the central analytics team owns the methodology.
  • Own the numbers and the activation narrative for leadership, reporting incremental lift versus a holdout control group and recommending concrete next steps.
  • We're always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.

Nice to have

  • experience in fintech, consumer credit or another business where the real activation moment is a first meaningful action, not just a sign-up.
  • you ship, learn and iterate quickly.
  • Comfortable being the person who defines a new function's shape as you go, and equally comfortable inheriting and running a flagship product like Instacash.
  • Recruiter Screen
  • HM Interview (Virtual)
  • Timed take-home assessment
  • Technical Interview (Virtual)
  • familiarity with Hightouch's AI decisioning tools or other decisioning platforms, even without having configured them yourself.

Skills

  • Experience owning a flagship product's full lifecycle journey, not just its top-of-funnel moment
  • comfort owning disbursement, retention and reactivation alongside first activation.
  • able to align stakeholders without formal authority.
  • Excellent written communication and a high bar for QA, especially at handoff points between teams.
  • Personal Attributes:
  • A bias toward ownership and action
  • What to Expect:

Benefits

  • Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs.
  • We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
  • Analyze user behavior data, build segmentation model needs and use financial-health segments based on cash flow and credit as a routing input.
  • MoneyLion is Gen's financial-wellness platform, helping millions of people take control of their money, build credit and grow a healthier financial life.

Company info

  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.
Apply directly at Gen Digital Inc. →Create a free account for alerts like thisView Gen Digital Inc. immigration profile

This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.