Inspiration Commerce Group
Lifecycle Marketing Lead (Luxury Fashion)
Toronto · Full-time
Sponsorship not specifiedDetected 12 days ago
CRMAffiliate MarketingLogisticsShopifyMentoring
About the role
- italist is a leading luxury fashion marketplace, connecting shoppers around the world with the best luxury boutiques across Italy and Europe.
- Acquisition gets customers to italist once - your job is everything after that.
- If a customer buys once and never comes back, that's on you
Responsibilities
- We buy and build companies that help people find and buy the products they love.
- you'll own our email program in Klaviyo end-to-end - the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability.
- Roughly 20% of italist's revenue comes from email today; you'll own that number and push it higher - and prove it with holdouts and incrementality, not just last-click attribution.
- you'll relaunch our loyalty program end-to-end - positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement - and make it something a luxury customer actually cares about, not a points scheme they ignore.
- you'll use AI tooling and agentic workflows to get more out of everything above - drafting, building, analyzing and personalizing at a scale one marketer couldn't touch a few years ago.
Requirements
- You have a high bar (some would say "unrealistic") for yourself and those you work with.
- Sacrifices are required in the pursuit of greatness, and we're chasing greatness.
- You don't just ask why something isn't working - you dig until you know, then you ship a fix.
- the laws of physics alone dictate what you can do.
- You have excellent analytical skills.
Skills
- People who want a stable, predictable or repetitive role/set of tasks
- People who find comfort in following a playbook
- People who prefer stability over speed or "strategy over execution"
Company info
- you'll run our organic social presence as a true owned channel - content that builds the brand, feeds the funnel, and gives customers a reason to follow us between purchases.
- Owned Social: you'll run our organic social presence as a true owned channel - content that builds the brand, feeds the funnel, and gives customers a reason to follow us between purchases.
- you'll own repeat purchase rate - building the journeys that turn a first order into a second, and re-activating customers who've gone quiet.
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