Nasdaq

Marketing Director, IR Intelligence

USA - New York City - New York · Director

Sponsorship not specified$112k-$207kDetected 26 days ago

CRMSalesResearchCommunicationCFA

About the role

You'll thrive in this position if you're strategic yet hands-on, data-driven, and passionate about translating complex financial technology into compelling stories that resonate with buyers and move markets.
Come as You Are Nasdaq is an equal opportunity employer.

Develop and execute go-to-market strategies for the IR Intelligence product portfolio, creating differentiated messaging frameworks and value propositions that resonate with investor relations and corporate finance audiences.
Design and implement integrated demand generation programs across awareness, consideration, and conversion stages - including account-based marketing and targeted nurture strategies.
Conduct buyer research and journey mapping to identify content gaps, refine personas, and optimize touchpoint effectiveness across the funnel.
Build and deliver sales enablement tools - including pitch decks, competitive comparisons, and ROI materials - and lead product launch planning and execution.
Partner cross-functionally with Product, Sales, Content, and Marketing Operations to ensure consistent regional execution and alignment on pipeline and revenue goals.
Collaborate with marketing and business colleagues across business lines, but especially Listings, to drive community building with key personas within listed-company and prospective listing clients.

Bachelor's degree in Marketing, Business, Finance, or a related field, or equivalent practical experience
6-10+ years of B2B marketing experience in product marketing and demand generation, preferably in SaaS, fintech, or financial services technology.
Proficiency with marketing automation platforms, CRM systems, and analytics tools
comfort using AI-powered tools to enhance productivity and output.

Advanced degree or relevant certification (e.g., MBA, CFA, or product marketing certification).
Experience in investor relations technology, capital markets, or regulated financial services industries.
Familiarity with account-based marketing platforms and B2B demand attribution methodologies.
Nasdaq is an equal opportunity employer.
We welcome applications from candidates of all backgrounds and identities.
We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.

Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit Nasdaq Benefits & Rewards Career page.

In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth.
Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave

This listing is sourced directly from Nasdaq's careers page and normalized into a canonical job model.