Story Cannabis
Senior Brand Manager
Phoenix, Arizona, United States; Remote - Maryland · Senior · Full-time
Sponsorship not specified$110k-$120kDetected 22 days ago
AccessibilitySEOCRMUnityLeadership
About the role
- You will be responsible for defining how these distinct tiers live together without cannibalizing each other-driving scarcity and "drop culture" for our top shelf, while driving velocity, consistency, and mission-driven storytelling for our value lines.
Responsibilities
- Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
- Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mind within partner and competitor dispensaries.
- Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
- Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
- Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.
- Lead regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches.
- Drive portfolio strategy across all tiers by aligning SKU decisions with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and form-factor development that maximizes shelf appeal while meeting state-by-state compliance requirements.
- Own market intelligence and performance analytics by leveraging cannabis data platforms to track real-time share, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market share, and assessing how pricing shifts impact tier performance.
- shift the cannabis narrative and create something better.
Requirements
- 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.
- Strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD).
- The ability to travel frequently in our Arizona and Maryland markets.
- Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required.
Nice to have
- Bachelor's degree in Marketing, Business, or related field preferred.
- Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.
Compensation
- The posted compensation range reflects the potential range for this role across multiple U.S. markets.
Benefits
- Paid time off (PTO) including 8 paid holidays per year*
- Medical, Dental, and Vision Insurance*
- 401k retirement savings plan*
- Company paid Short-Term & Long-Term disability*
- Company paid Life Insurance*
- Commuter benefits*
- Our vision is to bring hope, happiness, and healing to the world through cannabis, and we're doing it one state, one store, and one customer at a time.
Company info
- Story Cannabis was built by misfits on a mission - people bold enough to shift the cannabis narrative and create something better.
- Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we're just getting started.
- Leadership defines how we show up.
- Data drives how we grow.
- Gratitude keeps us grounded.
- Unity fuels our momentum.
- And growth, in every sense, inspires everything we do.
- If you're ready to challenge what's expected and shape the future of cannabis, your next chapter starts with Story.
- Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
- We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters.
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