LP Careers Page

LP Careers Page

Associate Director of Paid Media, Performance Video

United States (remote) · Director

Sponsorship not specifiedDetected 29 days ago
Data VisualizationGoogle AdsGoogle AnalyticsPerformance MarketingAccount ManagementLead GenerationExcelLeadershipCommunicationProblem SolvingMentoringPublic SpeakingAdaptability

About the role

  • We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
  • You'll combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence.
  • Each vertical has different customers, intent signals, creative needs, and monetization dynamics, so you'll adapt buying strategy and messaging by audience, product, and funnel stage.

Responsibilities

  • Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth.
  • Build campaigns that drive both leads and inbound calls, with a working grasp of call quality, conversion rates, advertiser feedback, and downstream monetization.
  • You drive alignment across analytics, creative, sales, product, and leadership through direct, frequent, well-structured updates in Slack, Zoom, and executive-facing settings.
  • Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.
  • Build and lead a video-first team as investment scales.
  • Comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance.

Nice to have

  • Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).

Skills

  • SimilarWeb, AdBeat, Ahrefs, SpyFu, Pathmatics.

Compensation

  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
  • Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
  • Want to accelerate your career?
  • Since day one, we've been committed to having a diverse, inclusive team and culture.
  • We are proud to be an Equal Employment Opportunity company.

Benefits

  • affiliate, call-based, insurance, financial services, health, or marketplace.
  • Insurance experience (auto, home, health, ACA, Medicare) especially valuable.
  • The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products.
  • We value diversity, equity, and inclusion.

Company info

  • As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
  • At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
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