RaceTrac

Instructional Designer - Retail

200 Galleria Parkway SE Suite 900 Atlanta, GA 30339

Sponsorship not specifiedDetected 21 days ago

AccessibilityProject ManagementAR/VRResearchCommunicationCollaboration

About the role

This role is accountable for translating business needs and performance gaps into structured, evidence-based learning solutions - determining what to teach, in what sequence, to whom, and why.
This is a consultative, methodology-forward role.
The Instructional Designer brings a point of view to every project - challenging scope when needed, advocating for the learner, and ensuring that learning solutions are practical and durable in a fast-paced, frontline retail environment.

Partner with business leaders, operations, HR, and SMEs to conduct thorough needs analyses - distinguishing training problems from performance or process problems before design begins.
Instructional Design & Content Architecture
Design assessments, knowledge checks, and evaluation strategies aligned to Kirkpatrick levels that measure actual behavior change and business impact - not just completion.
Create and maintain RaceTrac's instructional design standards, templates, and content maturity frameworks to ensure quality and consistency across all programs.
Manage review cycles, feedback integration, and revision processes with professionalism and a bias for action.
Partner closely with Content Developers to hand off design work clearly, answer production questions, and review final content for instructional fidelity.

Experience partnering with and managing SMEs through a full content development lifecycle.
Proficiency in Articulate 360 (Storyline and/or Rise) sufficient to prototype or review eLearning content, even if production is handled by Content Developers.
Exceptional written communication skills - storyboards, stakeholder documents, and program materials must be polished and precise.
Bachelor's degree in Instructional Design, Educational Technology, Curriculum & Instruction, Psychology, Communications, or a related field.
3-5 years of progressive experience in instructional design, with a demonstrated track record of designing learning solutions from needs analysis through deployment - not just content production.
Strong command of adult learning theory, instructional design models (ADDIE, SAM, backward design), and performance-based learning objectives.
Proven ability to write clear, production-ready storyboards, scripts, and facilitator guides that others can build from.
Familiarity with Learning Management Systems (LMS) - understanding how content is deployed, tracked, and reported.

Experience in retail, convenience, or frontline workforce training environments.
Knowledge of learning measurement frameworks (Kirkpatrick, Phillips ROI) and experience designing evaluation strategies.
Familiarity with accessibility standards (WCAG) for digital learning content.

Needs Analysis & Learning Strategy
Translate identified performance gaps and business objectives into clear, measurable learning objectives that drive instructional design decisions.
Define the appropriate learning modality, format, and delivery approach (eLearning, ILT, blended, microlearning, job aids) for each initiative based on audience, context, and complexity.
Develop and maintain a learning design framework and standards that guide the work of the full L&D team.
Design learning experiences using established ID models (e.g., ADDIE, SAM, backward design) and adult learning principles - not just content delivery.
Lead design review sessions with SMEs, synthesizing complex operational and technical information into clear learning content without losing accuracy.
Establish and track learning effectiveness metrics, using data and learner feedback to continuously improve program design and instructional quality.
Stay current on trends in instructional design, adult learning research, and emerging technologies including AI-assisted design tools.
The Instructional Designer - Retail is the learning architecture and design lead within the L&D team for our RaceTrac Stores.

This listing is sourced directly from RaceTrac's careers page and normalized into a canonical job model.