Freshworks
Senior Director, Marketing Intelligence & Decision Science
San Mateo, CA, United States · Director
Sponsorship not specified$255k-$315kDetected 34 days ago
Machine LearningData EngineeringData ScienceA/B TestingAccessibilityMarketing AnalyticsCRMPipeline ManagementForecastingPerformance ManagementLeadershipCommunication
About the role
- Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives.
- Software is a choice that can make or break a business.
- Business software has become a blocker instead of ways to get work done.
Responsibilities
- Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
- Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
- Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM
- Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
- Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
- Drive adoption of data science and AI capabilities in practical, business-oriented ways
- Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations
- Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
- Drive automation and simplification of reporting, analytics, and business insight generation
- Build scalable frameworks that balance agility, rigor, and operational efficiency
Requirements
- 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments
- Strong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platforms
Compensation
- $255k-$315k
Benefits
- Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
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