fingerpaint

Senior Media Planner

Cedar Knolls, New Jersey, United States · Senior

Sponsorship not specifiedDetected 27 days ago

ExcelEHR/EMRResearchCommunicationProblem SolvingCritical ThinkingMicrosoft Office

About the role

Reset your expectations of what a healthcare agency can be.
Objectives of this role: As a Senior Media Planner at Fingerpaint, you will play a crucial role in shaping and executing media strategies that align with our clients' goals and objectives.
Additionally, you will mentor and guide junior team members, fostering a collaborative environment that encourages growth and creativity.

Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies.
Collaborates with reporting and analytics teams; responsible for the development of reporting insights, such as campaign trending and metrics; assists in performance campaign analysis; identifies optimization opportunities.
Oversees the work of an Associate Media Planner by owning status documents and deliverables, ensuring tasks are completed, and setting and managing career progression goals.
Well-versed in the vendor landscape, contributes to agency point-of-views (POVs), builds and maintains strong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports.
Your primary responsibilities will include developing comprehensive media plans, managing cross-channel campaigns, and leveraging insights to optimize performance.
You will be the main point of contact for internal teams and external partners, ensuring seamless communication and execution of media initiatives.
Your expertise in both traditional and digital media will drive innovative solutions that engage target audiences effectively.

Minimum of 4 years of media planning and buying experience within the pharmaceutical industry across HCP and DTC required.
Experience leveraging third-party research (e.g., Kantar) to inform media recommendations.

This role requires a deep understanding of the pharmaceutical and health & wellness sectors, and the ability to navigate a fast-paced, dynamic environment to deliver exceptional results for our clients.

Put people first.
By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike.
Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.

This listing is sourced directly from fingerpaint's careers page and normalized into a canonical job model.