Abglobal
VP/Experiential Marketing & Private Client Events
Chicago, IL · Vp
Sponsorship not specifiedDetected 30 days ago
Project ManagementResearchCommunicationCollaboration
About the role
- Bernstein Private Wealth Management is seeking a Vice-President to lead marketing for our Mid-West region including offices in Chicago, Cleveland, and Minneapolis.
- This role serves as the Senior Marketing Strategist for the Mid-West focused on U/HNW experiential marketing and private client events. Programming supports wealth advisor goals and regional growth objectives while ensuring all marketing efforts reflect Bernstein's premium brand positioning.
Responsibilities
- Lead marketing strategic planning across the Mid-West, partnering with Managing Directors and Wealth Advisors, to define marketing goals reflective of local priorities and growth initiatives.
- Partner with Wealth Advisors to help them develop their go-to-market plans setting the foundation for effective marketing execution backed by meaningful ROI.
- Design and execute impactful events, sponsorships, experiences for clients and prospects that support both regional and national goals
- Serve as primary regional point of contact for all marketing requests across the region, ensuring each is aligned with business objectives, advisor goals, and with the potential to drive measurable impact.
- Beyond experiential and events, partner with national PR, social media, digital teams to execute local and regional marketing initiatives.
- Analyze results, provide feedback to Managing Directors and Wealth Advisors, and partner on optimization strategies and ensure that lessons learned inform future efforts.
- Manage the regional marketing budget ensuring timely approvals, payment tracking, and effective cost management.
Requirements
- The ideal candidate will be an adept project manager and comfortable working under pressure while managing stakeholders at varying levels of seniority.
- Equally important, the candidate must be passionate about our business and promoting and protecting our brand.
- This approach minimizes the effects of tax and volatility with investment strategies that draw on AB's deep research expertise across asset classes and geographies.
Nice to have
- This role serves as the Senior Marketing Strategist for the Mid-West focused on U/HNW experiential marketing and private client events.
- Based in Chicago, IL, the role will report to the Head of Marketing for Bernstein Private Wealth Management.
- The role takes the report of 1 Associate Marketing Strategist also supporting experiential marketing and private client events in the Mid-West region.
- Experiential and events marketing professional with 10+ years of experience
- Prior work in high-touch, intimate marketing engagement with premium and discerning audiences
- Prior experience serving U/HNW client segments including luxury with experience-led marketing and branded "moments that matter"
- Exceptional project management experience and strong attention to detail.
- Capable of managing multiple projects and expectations simultaneously.
Skills
- Bernstein Private Wealth Management ("Bernstein"), a subsidiary of AllianceBernstein L.P. (AB), provides
- Bernstein has offices in all major markets across the US and serves clients around the world.
Benefits
- Lead and mentor direct report(s) creating opportunities for learning and professional growth.
- Success in this role requires a positive, can-do', and innovative, entrepreneurial mindset.
Company info
- What We're Looking For:
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