Hulen Mall

Hulen Mall

Sr Mgr, Content Strategy and Integrated Campaigns

Chicago, Illinois · Senior

Sponsorship not specified$95k-$125kDetected 4 days ago
Project ManagementSEOContent MarketingLeadershipCommunicationCollaboration

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odds of building a lasting career here

26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

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About the role

  • As an owner-operator, we're committed to creating vibrant destinations that bring people and brands together.

Responsibilities

  • Lead and optimize a holistic content strategy aligned with campaign goals, retailer priorities, customer insights, and broader business objectives.
  • Develop and manage integrated marketing calendars aligned to key shopping moments, seasonal campaigns, retailer initiatives, and business priorities.
  • Build scalable content frameworks and toolkits that support multiple while allowing for local customization.
  • Maintain brand consistency across all consumer-facing campaigns and communications.
  • Lead integrated, multi-channel campaigns from concept through execution, optimization, and recap.
  • Build and manage campaign timelines, deliverables, approvals, and dependencies with strong accountability and collaboration.
  • Collaborate with influencers and creators to expand campaign reach and audience engagement.
  • Identify opportunities to scale successful campaigns and optimize underperforming programs based on performance insights.
  • Partner with Strategic Partnerships on seasonal retail programs and experiential campaigns (e.g., Easter Bunny and Santa programs) that drive traffic, engagement, and revenue.
  • Manage the creative briefing and request process to ensure strategic alignment, messaging clarity, and accurate execution.

Requirements

  • High school diploma or GED required.
  • Minimum 2 years of supervisory or team leadership experience.
  • Minimum 5 years of experience in marketing, content strategy, or integrated campaign management.
  • Minimum 3 years of digital marketing experience.
  • Demonstrated ability to translate data into strategic insights and actionable recommendations.
  • Experience working in cross-functional, stakeholder-driven environments.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field required
  • Master's degree preferred
  • or equivalent combination of education and relevant experience.
  • Proven experience developing and executing integrated marketing campaigns across multiple channels.
  • Strong background in content strategy and performance-driven marketing.
  • Exceptional project management skills with strong attention to detail.

Nice to have

  • Experience in retail real estate or consumer marketing.
  • Experience leveraging AI-enabled marketing and content tools to improve workflow efficiency, personalization, and campaign performance.
  • Familiarity with CMS platforms, DAM systems, project management tools, and marketing automation platforms.
  • Familiarity with email lifecycle marketing, paid and organic social integration, web and mobile engagement, digital-to-property traffic strategies, and QR, loyalty or shopper engagement programs.
  • Familiarity with SEO and content optimization best practices.
  • Physical Requirements & Work Environment
  • Standard business hours, Monday through Friday.
  • Occasional evening or weekend work may be required to support business continuity during high-volume campaign periods, events, or time-sensitive activations.

Compensation

  • Salary type: Exempt
  • Pay Frequency: Bi-weekly
  • Annual Base Salary Range: $95,000 - $125,000
  • Annual Bonus: 20%
  • Competitive compensation

Benefits

  • Benefit Information
  • Medical, Dental and Vision beginning day 1
  • Generous paid time off (i.e., vacation, personal holidays, paid sick time)
  • Paid Parental Leave
  • Wellness and mental health resources
  • Commuter benefits

Company info

  • GGP Chicago - 350 N Orleans Street, Suite 300
  • Headquartered in Chicago, IL, GGP is a leading retail real estate company with a portfolio of 95+ high-performing retail assets, encompassing over 95 million square feet of space across the United States.
  • With a team of 1,200+ employees and a legacy of leadership in retail real estate, we're shaping the future of the industry by delivering exceptional value to our partners and the communities we serve
  • If you're ready to be a part of our team, we encourage you to apply.

Equal opportunity

  • We are proud to create a diverse environment and are proud to be an equal opportunity employer.

Visa & Work Authorization

  • Collaborate with Retailer Partnerships teams to integrate tenants, retailers, and sponsorship opportunities into campaigns and content plans.
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This listing is sourced directly from Hulen Mall's careers page and normalized into a canonical job model.