Vertex Pharmaceuticals
Associate Director, HCP Experience – US Pain
Boston, MA · Director
Sponsorship not specified$20k-$30kDetected 2 hours ago
Project ManagementBrand StrategyCRMRecruitingLeadershipCommunicationCollaboration
About the role
- This role will focus on designing and executing integrated HCP engagement strategies across key touchpoints of the education and prescribing experience.
- The individual will work closely with the Senior Director, HCP Marketing to bring the HCP strategy to life and ensure a seamless, impactful experience across the customer journey.
- This role reports to the Senior Director, HCP Marketing for the US Pain Business Unit.
Responsibilities
- Partner with the Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints
- Support the development and execution of integrated HCP engagement plans, including payer pull-through, PSP changes and other capabilities across the HCP workflow.
- Partner cross-functionally to help map and optimize HCP journeys across channels
- Support test-and-learn initiatives to improve targeting, personalization, and engagement effectiveness
- Lead development and refinement of HCP promotional materials in partnership with agencies and cross-functional teams
- Manage agency partners and internal processes to deliver high-quality work on time and within budget
- Support brand planning and execution processes, ensuring alignment to strategic priorities
- Own Key Experience Components
- Develop Promotional Materials
- Drive Execution Excellence
Requirements
- Vertex is seeking a talented marketing professional to join the US Pain Business Unit to support the HCP experience with JOURNAVX.
Nice to have
- Experience supporting product launches or new indication expansions
- Familiarity with omnichannel engagement strategies and marketing automation tools
- Experience working with CRM platforms and digital engagement tools
- Ability to travel ~20-30%
Skills
- Experience executing HCP marketing programs across multiple channels (e.g., digital, peer-to-peer, congress, field materials)
- Ability to translate strategy into execution with attention to detail and quality
- Strong collaboration skills and ability to work effectively across cross-functional teams
- Strong written and verbal communication skills
- Comfortable working in a fast-paced, evolving environment
- Education and Experience:
- Bachelor's degree required
- Experience supporting HCP marketing or promotional programs in U.S. or global markets
- Experience working with agencies and managing cross-functional projects
Compensation
- $162,800 - $244,200
- The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting.
- This role is eligible for an annual bonus and annual equity awards.
- Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
- Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
Benefits
- This role is eligible for an annual bonus and annual equity awards.
- Work closely with field leadership, medical, market access, and other marketing teams to ensure an integrated HCP engagement approach
Company info
- The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.
- Company Information
- Vertex is a global biotechnology company that invests in scientific innovation.
- Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
- Vertex is an E-Verify Employer in the United States.
- Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
- Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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