Digital
Social Media Strategist
Pennsylvania, Pennsylvania, United States
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About the role
- We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up.
- This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging
Responsibilities
- Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy
- Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development
- Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality
- Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization
- Manage day-to-day community engagement and coordinate with the founder and creative partners
- You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence.
Requirements
- Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage
- Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content
- Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management
Nice to have
- Experience working with creator-led brands, founders, entertainment, personality-driven accounts, legal brands, or character-led content is advantageous but not required
- Please mention the word **POLITENESS** and tag RMTc4LjE1Ni4xOTIuMg== when applying to show you read the job post completely (#RMTc4LjE1Ni4xOTIuMg==).
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Compensation
- $0k-$0k
Company info
- We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up.
- This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok.
This listing is sourced directly from Digital's careers page and normalized into a canonical job model.