Cellanome
Director, Segment Marketing & Market Development
Foster City, CA or San Diego, CA · Director
Sponsorship not specifiedDetected 32 days ago
Product ManagementContent MarketingSalesResearchCollaborationPublic Speaking
About the role
- We've set our sights on some of the biggest challenges facing biology today.
- We're amassing a world class team of engineers, scientists, team builders and problem solvers to tackle these challenges heads-on.
- This role will help prioritize which segments to pursue, determine what evidence buyers need to move from curiosity to conviction, and produce the scientific and commercial content that closes that gap.
Responsibilities
- This is less a research-and-plan role, more a build-and-learn one.
- Reporting to the SVP, Marketing & Strategy, this role will drive the segment-level buying journey and go-to-market (GTM): building the case for a new category of measurement, educating early-adopter scientists and research & commercial leaders on what becomes possible with same-cell, longitudinal multimodal data, and positioning Cellanome as the platform of choice for their application area.
- Develop and maintain application area narratives that articulate the problem, limitations of status quo, Cellanome advantage, supporting proof, and urgency for each market segment.
- Partner with Corporate Marketing on segment GTM strategy to co-design and align segment-level market theses with Cellanome's overarching corporate brand, theme calendar, and demand generation engine.
- Lead presence buildout in key application areas in close partnership with Applications Product Management, R&D, and Scientific Affairs to ensure narratives are scientifically grounded and commercially sharp.
- Identify and support key opinion leaders (KOL) & early access placement sites who can open target markets and build relationships that generate credible, public proof points.
- Structure collaborations and publications to support market adoption in partnership with Collaboration Scientists, Scientific Affairs, the account team s, and leadership.
- Own the marketing side of select KOL relationships, ensuring visibility and impact of collaborations across channels.
Skills
- Here's what sets us apart.
Benefits
- forming sharp hypotheses about what markets need to believe, testing them quickly through content and customer conversations, learning from what lands, and iterating.
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This listing is sourced directly from Cellanome's careers page and normalized into a canonical job model.