TalkingParents

Lead Social Media Specialist

Fort Walton Beach, Florida

Sponsorship not specifiedDetected 35 days ago

A/B TestingCommunicationCollaboration

About the role

You will balance creative experimentation with data-driven decision-making to grow awareness, engagement, and business outcomes.
You think beyond "posting," using analytics, audience trends, and digital conversations to shape content direction and identify new growth opportunities.

Develop and implement social media strategies aligned with business goals, brand objectives, and audience needs.
Plan and manage content calendars across TikTok, Instagram, Facebook, Pinterest, Reddit, and LinkedIn, ensuring a strong mix of evergreen content, timely/trending content, and partnership-led initiatives.
Lead and support influencer and partnership initiatives, including collaboration planning, coordination, and follow-through (with particular attention to influencer-led programming like Expert Weeks).
Work closely with the Creative Team to develop platform-native graphics and short-form video
Work closely with the Content Team to identify and develop topical content based on audience trends, digital conversations, and what's currently trending in the co-parenting space, including legal and social developments.
Tailor content and engagement strategy by channel, including leveraging LinkedIn for B2B communication and relationship-building with the family law professional community.
Bring a community-building mindset to daily social
Collaborate with Digital Marketing on paid social strategy and creative testing to amplify high-performing content.
Work closely with the Creative Team to develop platform-native graphics and short-form video; provide clear briefs informed by performance data and audience insights.
Bring a community-building mindset to daily social; coordinate with internal teams on responses and engagement as needed.

Bachelor's degree in Communications, Marketing, Social Media, or a related field (or equivalent experience).
5-7 years of experience in a social media role managing multiple platforms.
Proven experience creating and distributing high-impact content that grows social communities.
Demonstrated ability to use social analytics to make data-driven decisions (content topics, creative direction, testing, and optimization).
Experience with Meltwater or other similar social listening and media monitoring tools.
You are a strong communicator and relationship builder who can keep partnership and influencer initiatives moving while ensuring content stays on-brand, timely, and high quality.

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing.

We are seeking a creative, strategic, fast-moving social marketer who thrives in a dynamic environment with lots of moving parts.

This listing is sourced directly from TalkingParents's careers page and normalized into a canonical job model.