THE Aspen Group
Vice President, Brand and Integrated marketing
Chicago, Illinois · Exec
Sponsorship not specified$250k-$285kDetected 30 days ago
Brand StrategyCRMPerformance MarketingLead GenerationPerformance ManagementLeadershipCommunicationCollaboration
About the role
- The Vice President of Marketing for Aspen Dental is a hands-on, results-driven marketing leader responsible for owning Aspen Dental's brand and growth strategies to accelerate patient acquisition, demand, and lifetime value.
- This is a "win the day" marketer who knows how to operationalize omnichannel programs with a modern, performance-led approach.
- Partnering closely with Aspen Dental brand, field, and clinical leadership, the VP of Marketing combines deep expertise in data-driven, performance-led marketing with strong people leadership and cross-functional collaboration.
Responsibilities
- Manage and develop a high-performing marketing team with clear accountability, strong talent development, and a culture of collaboration and executional excellence.
- Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the patient experience.
Compensation
- $250,000 - $285,000, plus bonus/incentives
Benefits
- Lead the development and execution of Aspen Dental's annual marketing plan, aligned with TAG's enterprise marketing strategy and its mission to deliver consumer-centric healthcare.
- Partner closely with Aspen Dental brand leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.
- Lead brand strategy, positioning, and messaging for Aspen Dental, in alignment with enterprise brand standards, to strengthen market leadership and emotional connection with consumers.
- Own Aspen Dental's social media strategy and editorial direction; partner with the Paid Social and Creative Centers of Excellence to extend reach, engagement, and measurable business impact across all major platforms.
- Partner closely with TAG's Digital, Paid Social, and CRM Centers of Excellence to drive lead generation, conversion, and patient acquisition for Aspen Dental across paid, owned, and earned channels.
- Lead annual marketing planning for Aspen Dental, including investment prioritization, scenario planning, and quarterly performance reviews.
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