Arthrex

Arthrex

Sr. Digital Marketing Product Manager- Search and Discoverability

Naples, Florida, USA · Senior · Full-time

Sponsorship not specifiedDetected 183 days ago
AlgorithmsLLMsUX ResearchStakeholder ManagementSEOGoogle AnalyticsMedical DevicesResearchLeadershipCommunicationCollaboration

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 10 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Arthrex, Inc. is a global medical device company and a leader in new product development and medical education.
  • This role combines strategic leadership with hands-on execution, acting as the SEO/GEO portfolio owner, subject matter expert, and cross-functional collaborator.
  • Champion Generative Engine Optimization (GEO) to ensure Arthrex content is discoverable across AI-driven platforms, voice search, and LLM-powered experiences.

Responsibilities

  • Cross-Functional Collaboration Partner with Content, UX, and Engineering teams to embed SEO best practices into site architecture, navigation, and content structure optimizing for both human readability and machine comprehension.
  • Collaborate with Marketing, Communications, and Product Management to integrate SEO / GEO into digital campaign planning and execution.
  • Serve as the primary liaison to regional digital marketing teams and SEO / GEO partners, fostering alignment and collaboration across global initiatives.
  • Technical SEO Ownership Lead technical SEO improvements in partnership with Engineering and UX teams, focusing on crawlability, page speed, schema markup, structured data, and mobile-first indexing.
  • Maintain dashboards and reporting frameworks to communicate progress and ROI to stakeholders.
  • Relationship Management Build and manage relationships with SEO agencies, technology partners, and internal stakeholders to scale program and maintain operational excellence.
  • Stay current with search engine guidelines, AI-driven search trends, and emerging technologies, proactively adapting strategies to maintain competitive advantage.
  • Proven ability to lead initiatives, manage agency relationships, and execute tactically when needed.
  • Drives a forward-looking SEO and Generative Engine Optimization (GRO) strategy that ensures Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms.

Requirements

  • They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
  • Proficiency with leading SEO platforms (e.g., SEMrush, Ahrefs), analytics tools (Google Analytics, GSC), and AI-based keyword research tools.
  • Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
  • Excellent communication and stakeholder management and ability to present with confidence to cross-functional stakeholders.
  • Ability to effectively operate in a matrixed environment and successfully influence stakeholders and leaders across departments and regions.
  • Experience conducting technical SEO audits.
  • Bachelor s degree in Marketing, Business Management, Information Systems, Computer Science, Communications, Digital Media, or related field required.

Nice to have

  • Master s degree or MBA preferred.

Benefits

  • We are committed to delivering uncompromising quality to the health care professionals who use our products, and ultimately, the millions of patients whose lives we impact.
  • 5+ years of hands-on experience in SEO strategy and execution required, including technical SEO and content optimization, ideally in the health care industry.
  • Education and Experience: Bachelor s degree in Marketing, Business Management, Information Systems, Computer Science, Communications, Digital Media, or related field required.

Company info

  • We are a privately held company that strives to accomplish our corporate mission of Helping Surgeons Treat Their Patients Better.
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This listing is sourced directly from Arthrex's careers page and normalized into a canonical job model.