Arthrex

Sr. Digital Marketing Product Manager- Search and Discoverability

Naples, Florida, USA · Senior · Full-time

Sponsorship not specifiedDetected 91 days ago

AlgorithmsLLMsUX ResearchStakeholder ManagementSEOGoogle AnalyticsMedical DevicesResearchLeadershipCommunicationCollaboration

About the role

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education.
This role combines strategic leadership with hands-on execution, acting as the SEO/GEO portfolio owner, subject matter expert, and cross-functional collaborator.
Champion Generative Engine Optimization (GEO) to ensure Arthrex content is discoverable across AI-driven platforms, voice search, and LLM-powered experiences.

Cross-Functional Collaboration Partner with Content, UX, and Engineering teams to embed SEO best practices into site architecture, navigation, and content structure optimizing for both human readability and machine comprehension.
Collaborate with Marketing, Communications, and Product Management to integrate SEO / GEO into digital campaign planning and execution.
Serve as the primary liaison to regional digital marketing teams and SEO / GEO partners, fostering alignment and collaboration across global initiatives.
Technical SEO Ownership Lead technical SEO improvements in partnership with Engineering and UX teams, focusing on crawlability, page speed, schema markup, structured data, and mobile-first indexing.
Maintain dashboards and reporting frameworks to communicate progress and ROI to stakeholders.
Relationship Management Build and manage relationships with SEO agencies, technology partners, and internal stakeholders to scale program and maintain operational excellence.
Stay current with search engine guidelines, AI-driven search trends, and emerging technologies, proactively adapting strategies to maintain competitive advantage.
Proven ability to lead initiatives, manage agency relationships, and execute tactically when needed.

They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
Proficiency with leading SEO platforms (e.g., SEMrush, Ahrefs), analytics tools (Google Analytics, GSC), and AI-based keyword research tools.
Strong analytical mindset with the ability to synthesize data into actionable insights and strategic recommendations.
Excellent communication and stakeholder management and ability to present with confidence to cross-functional stakeholders.
Ability to effectively operate in a matrixed environment and successfully influence stakeholders and leaders across departments and regions.
Experience conducting technical SEO audits.
Bachelor s degree in Marketing, Business Management, Information Systems, Computer Science, Communications, Digital Media, or related field required.

We are committed to delivering uncompromising quality to the health care professionals who use our products, and ultimately, the millions of patients whose lives we impact.
5+ years of hands-on experience in SEO strategy and execution required, including technical SEO and content optimization, ideally in the health care industry.
Education and Experience: Bachelor s degree in Marketing, Business Management, Information Systems, Computer Science, Communications, Digital Media, or related field required.

We are a privately held company that strives to accomplish our corporate mission of Helping Surgeons Treat Their Patients Better.

This listing is sourced directly from Arthrex's careers page and normalized into a canonical job model.