OLIVER Agency - North America
Influencer Manager
New York, New York
Sponsorship not specifiedDetected 43 days ago
SparkProject ManagementContent CalendarsInfluencer MarketingCommunicationPublic Speaking
About the role
- You'll be the person who connects Dove with the creators who bring its brand to life in the most authentic, relatable way across social.
- This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management.
- Dove's relationship with creators is different from most beauty brands.
Responsibilities
- Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent Dove's brand values and resonate with target audiences across platforms
- Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty
- Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status
- Develop and manage Dove's creator engagement program, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
- Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to Dove's brand purpose
- Create and distribute regular community communications, such as newsletters, updates, and exclusive content
- Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight
- Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices
- Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression
Requirements
- A proven track record of identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
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