Woodmac
Customer Campaign Manager
Houston, US
Sponsorship not specifiedDetected 30 days ago
A/B TestingProject ManagementSEOSEMGoogle AdsContent MarketingSalesforceGrowth MarketingLead GenerationCommunicationCollaborationOrganizational Skills
About the role
- We are seeking a results-driven Customer Campaign Manager to join our B2B Growth Marketing team.
- Marketing Manager Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
- Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
Responsibilities
- Collaborate with the Sr. Marketing Manager Growth Marketing to align campaign plans with vertical GTM plans and pipeline goals.
- Work with product marketing and content marketing to develop tailored messaging, and solution sets.
- Ownership of existing customer campaign management that drives channel performance improvements and journey management
- Own the execution of integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows and webinars.
- Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP audiences and accounts.
- Work closely with sales and lead management teams to enable effective follow-up, qualification, and conversion strategies.
- Track, report, and analyze campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.
Requirements
- Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
- Strong understanding of digital marketing channels and campaign performance metrics.
- Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.).
Nice to have
- Experience in audience-focused B2B campaigns within the commodities space (e.g.: Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS)
- Knowledge of funnel metrics and pipeline acceleration tactics
- Bachelor's degree in Marketing, Business, Communications, or related field
- What Success Looks Like
- Strong campaign performance across paid and owned channels
- Alignment and collaboration with sales and SDR teams
- Equal Opportunities
- You can find out more about your rights under the law at www.eeoc.gov
Company info
- Plan, execute, and optimize full-funnel campaigns targeting existing customers across priority Natural Resources customer verticals, geographies, and channels.
- Customer committed - we put customers at the heart of our decisions
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