GoFundMe

Senior Director, Consumer Product Marketing

San Francisco, CA · Director · Full-time

Sponsorship not specified$244k-$366kDetected 20 days ago

Data ScienceA/B TestingComplianceProduct StrategyGrowth MarketingResearchLeadershipCommunication

About the role

As Senior Director, Consumer Product Marketing, you will lead the team responsible for customer insights, marketplace strategy, product positioning, go-to-market execution and product adoption across GoFundMe's consumer ecosystem.
You will play a critical role in helping GoFundMe increase participation across every side of the marketplace: inspiring more people to start fundraisers, helping more donors discover opportunities to give, enabling nonprofits to grow impact and creating new ways for supporters to engage in acts of generosity.

Lead Marketplace Product Marketing Strategy
Develop a deep understanding of customer motivations, needs, barriers, and behaviors through research, experimentation, marketplace analysis and competitive intelligence.
Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process.
Drive Product Adoption and Marketplace Participation
Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys.
Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement.
Lead AI Product Marketing and Innovation
Develop positioning, adoption, and go-to-market strategies for innovations such as Smart Fundraising Coach and future AI-enabled experiences.
Own Product Positioning and Go-to-Market Excellence
Lead positioning, segmentation and value proposition development across consumer products and experiences.

Experience leading product marketing for a two-sided marketplace or platform business.
Experience with AI-powered consumer products and emerging technologies.
Why you'll love it here
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.
If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com.

The annual U.S. salary range for this full-time position is $244,000 - $366,000.

Enjoy competitive pay and comprehensive healthcare benefits.
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program.
Additionally pay may vary depending on other factors including skills, experience, education, or training.

Create scalable frameworks that help customers understand product value and achieve successful outcomes.
Partner with Product teams to bring AI-powered experiences to market that help customers succeed.
Community Engagement: Make a difference through our volunteering program.
Be a part of something bigger with us!
Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here.

equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences.

This listing is sourced directly from GoFundMe's careers page and normalized into a canonical job model.