Ngs
Vice President, Integrated Brand Marketing
Washington, DC · Exec
No sponsorship$15k-$20kDetected 30 days ago
SEOSEMContent MarketingStrategic CommunicationsBrand StrategyCRMNGSLeadershipCommunication
About the role
- The VP, Integrated Brand Marketing is responsible for orchestrating a unified brand narrative across all touchpoints working closely across all Marketing and Communications teams.
- This leader will also ensure we amplify efforts supporting our major multi-year comprehensive campaign, including planning and managing all internal and external marketing aspects to ensure impact and goals are achieved.
- Credentials in branding, marketing, business or related field.
Responsibilities
- Lead and evolve the brand strategy across the Society and serve as a thought leader and key brand liaison to partners, including The Walt Disney Company, that are licensed to amplify the brand leading brand positioning, brand expression and activation and brand guardianship.
- Lead in development of gathering audience insight and market data into actionable brand positioning and compelling reasons to believe that drive differentiation and brand performance.
- Lead the development of comprehensive, integrated marketing plans that align with overarching business goals working across divisions translating business priorities into integrated calendars and seasonal initiatives and ensuring alignment with larger brand priorities.
- Able to build and execute marketing campaigns and effectively lead the creative development process.
- Serve as "brand guardian" and resident expert on brand guidelines, maintain brand integrity across all initiatives, products, partnerships, activations, and all opportunities, ensuring consistent adherence to brand guidelines and standards.
- Partner with internal teams to vet new opportunities and partnerships and assess how they align with NGS' brand standards and mission and assess potential brand or reputational risk versus reward and recommend opportunities to leadership.
- Lead Brand and Content Committee that consists of decision makers across the Society to review, evaluate, and make decisions on all audience facing brand and content efforts.
- Perform content audits to assess effectiveness, map content to user journeys, and maintain editorial calendars and work with designers, marketers, and stakeholders to ensure consistent messaging across channels.
- Design and partner across the organization to lead a holistic digital growth roadmap that aligns with high-level business goals for revenue and audience expansion.
- Lead development of an integrated customer experience (CX) across all platforms-website, social and email -to drive engagement.
Nice to have
- every Tuesday and Wednesday.
- Candidates must be legally authorized to work in the United States.
- This position is not eligible for visa sponsorship.
- W e encourage you to apply even
Skills
- How You'll Contribute
Compensation
- Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
- The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more.
- At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
- The salary range for this position is $228,000.00 - $240,000.00.
- Leads the Society-wide process for developing the comprehensive content roadmaps, annual content and editorial plan and guidelines and multi-channel distribution strategies across partner, owned and other applicable channels.
- Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
Benefits
- Develop marketing strategies and execute multi-channel marketing plans for the Advancement and Education divisions growing impact with donor, educator and learner audiences.
- Lead team responsible for Society-wide brand training working with key partners to ensure a unified brand voice and determine the appropriate brand education cadence.
- Develop vision for the team and build innovative solutions and strategies to complex problems, articulate clear goals, KPIs, insights and plans, and move forward key projects to meet business objectives.
- Serve as a marketing thought leader and trusted advisor to the CAO and Chief Education and Community Engagement Officer and their Senior Leadership team and participate in key divisional leadership meetings.
- The National Geographic Society offers a competitive and holistic total rewards package.
Company info
- Defining the short- and long-term objectives and goals for marketing, establishing quantifiable metrics to track progress and ensure all efforts are data-driven and seamlessly integrated with broader fundraising and organizational goals.
- Synthesize market trends, competitive intelligence, and audience insights into a compelling brand narrative.
- Provide strategic direction for brand, creative, marketing, and other teams across the Communications division and the entire Society to produce innovative, compelling work of the highest standard.
- Leads the Society-wide process for developing the comprehensive content roadmaps, annual content and editorial plan and guidelines and multi-channel distribution strategies across partner, owned and other applicable channels.
- Lead development, deployment and optimization of NGS channels, including email, web and social in support of broader campaign and audience engagement goals.
- Partner on development of customer data and martech needs supporting digital programs and integrated marketing strategies.
- Recruit and manage a team to support the development and execution of ther marketing and brand strategies.
- Lead and mentor junior to mid-level team members to build a culture of high performance, creative thinking, and risk-taking.
- Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
- Ensure activities drive agreed to Advancement and Education goals and KPIs as outlined are delivered.
- Experience building a global brand, developing brand positioning and repositioning, assessing brand risk and maintaining brand standards, including with partners.
- Understanding of the creative process and experience in managing agencies and working with in-house creative teams to develop high quality and effective creative.
- Proven success acting as a brand guardian while strategically assessing and adding partners and advancing growth opportunities.
- Experience building integrated marketing campaigns including digital channels, content strategy and audience growth with experience in executing omni-channel engagement activities.
Visa & Work Authorization
- Candidates must be legally authorized to work in the United States.
This listing is sourced directly from Ngs's careers page and normalized into a canonical job model.