Zenas BioPharma
Senior Director, Brand Experience & Engagement
Waltham, MA · Director
Sponsorship not specified$226k-$283kDetected 6 days ago
A/B TestingContent MarketingStrategic CommunicationsBrand StrategyCRMForecastingPatient CareAnimal StudiesLeadershipCommunicationPlain Language
About the role
- This leader brings a modern approach to commercialization - connecting marketing, field, digital, and patient services into one commercial engine.
- The payoff: a scalable, externally visible brand presence that lets lean teams launch with the impact of a far larger organization.
Responsibilities
- Leads the go-to-market engagement strategy and brand experience activation for obexelimab in partnership with the Brand Director, defining how the brand reaches and engages each audience across marketing, field, digital, and patient services as one connected commercial system.
- Designs the customer engagement model and journey architecture, sequencing how and when the brand shows up from pre-launch market development through commercialization.
- Co-develops brand positioning with the Senior Brand Director, and owns its expression as a consistent, compelling experience across every channel and touchpoint.
- Partners across brand, market access, and field leadership to ensure brand, access, and engagement strategies reinforce one another.
- Builds and maintains performance measurement frameworks for digital campaigns, content engagement, and channel effectiveness, using data to continuously sharpen strategy and investment.
Requirements
- Strong understanding of pharmaceutical launch planning, MLR review processes and compliant external engagement.
- Experience translating complex clinical, scientific or disease-state information into clear, compelling, audience-appropriate content.
- Experience in immunology, inflammation, rare disease and/or specialty pharmaceutical markets.
- Deep expertise in digital marketing, brand communications and content strategy, with a strong interest in applying these capabilities in a specialty pharmaceutical launch setting.
- Experience with modular content strategy, Veeva Vault PromoMats or equivalent content platforms.
- Experience with AI-informed insights, content planning, experimentation or digital optimization approaches.
- Required
- 8+ years of pharmaceutical, biotechnology or healthcare agency experience with a strong focus on brand marketing, digital engagement, content strategy and/or brand communications.
- Demonstrated experience building and executing integrated, multi-channel marketing strategies across digital media, CRM, social, search, web, content and analytics.
- Experience leading brand strategy and execution across digital marketing, paid/owned/earned media, content strategy and external communications in a pharmaceutical or specialty healthcare setting.
- Proven ability to lead agencies and cross-functional partners through high-quality strategy, content development and execution.
- Excellent written and verbal communication skills, with strong editorial judgment and attention to message consistency.
- Ability to manage multiple high-priority projects simultaneously while operating with urgency, flexibility and accountability.
- Ability to travel up to approximately 20%, including agency meetings, internal team meetings, medical or advocacy conferences, congresses and launch-related engagements.
- Preferred
Nice to have
- Bachelor's degree in marketing, communications, life sciences, business or a related field required
- advanced degree preferred.
Compensation
- The position is eligible for a competitive compensation and benefits package.
Benefits
- Leads digital and content execution across brand-facing initiatives, including website experiences, CRM journeys, modular content, congress digital extensions, social amplification, and disease education campaigns.
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