Qadinc

Manager, Content & Video Strategy

Miami, FL, United States · Full-time

No sponsorship$120k-$130kDetected 15 days ago

SparkFigmaCanvaGraphic DesignSEOContent MarketingSocial Media MarketingCadenceVideo ProductionCommunicationMentoring

About the role

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience.
Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output.
Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

Redzone is seeking a strategic, video-forward content leader to scale our digital presence and drive discoverability across organic and owned channels.
As Manager, Content & Video Strategy, you will shape how Redzone shows up across YouTube, LinkedIn, Meta, and X - transforming existing content into platform-native formats that build audience, generate pipeline, and fuel both SEO and Answer Engine Optimization (AEO).
Translate existing assets - webinars, customer stories, product demos, blog posts - into platform-optimized formats that drive engagement and reach.
Own the day-to-day strategy, creation, and execution across all organic social channels to cultivate a highly active online presence.
You will craft compelling, platform-specific content designed to rapidly accelerate follower growth, spark meaningful conversations, and foster a tightly knit community.
Lead Redzone's video content strategy with a strong point of view on format, storytelling, and platform performance.
Partner with internal teams and external vendors to ensure video is a first-class format in our content mix.
Own YouTube channel growth including SEO, thumbnails, playlists, and watch time optimization.
Develop targeted content and channel strategies that support account-based marketing motions.
Support evaluation and execution of media sponsorships and editorial partnerships.

In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed.

5+ years in B2B content strategy, digital marketing, or social media - ideally in SaaS or industrial tech.
Demonstrated expertise in video strategy and channel growth, including YouTube.
Deep understanding of organic social platform dynamics across LinkedIn, Meta, and X.
Experience supporting ABM programs with targeted content and channel strategies.
Strong editorial judgment - you know what resonates with manufacturing and operations audiences.
AI-native mindset with hands-on experience using AI tools for content workflows.
Strong analytical foundation- you use channel performance data, search trends, and audience insights to shape content strategy.
Experience with graphic design tools like Figma and Canva

$120,000 - $130,000 USD Annual (12 Months)
Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity

While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology - not the people.
At Redzone, we are all about the people, what we call "the connected workforce."
We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26% in 90 days.

This listing is sourced directly from Qadinc's careers page and normalized into a canonical job model.