Black & White Zebra

Black & White Zebra

Director, Growth Marketing

Canada · Director · Full-time

Sponsorship not specifiedCAD 150k-CAD 180kDetected 41 days ago
A/B TestingProject ManagementWritingCRMGrowth MarketingCadenceLeadershipAdaptability

About the role

  • You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops.
  • If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit.
  • You've grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs

Responsibilities

  • Own paid acquisition strategy across social, retargeting, and high-intent placements
  • Build and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)
  • Develop conversion pathways into BWZ's membership, events, and audience products
  • Optimize landing pages and signup flows to improve acquisition efficiency
  • Partner with Media to amplify high-performing editorial and audience content
  • Partner with the GTM team to craft campaign amplification add-on products
  • Work directly with developers and designers to implement web funnel improvements
  • Partner with Audience Ops and Revenue teams to improve lifecycle progression
  • Build and run a repeatable A/B testing framework across channels, messaging, and offers

Requirements

  • You can set the strategy and you can go into Meta and adjust the bids yourself.

Nice to have

  • Proven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven business
  • Hands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) - not just overseeing them

Skills

  • Familiarity with CRM and audience data platforms
  • landing pages, funnel analysis, A/B testing
  • Strong analytical instincts: you know what data matters and you make decisions from it
  • Prior team leadership experience (even if managing a small team or contractors)
  • Nice to Haves:
  • Background in a newsletter business or audience-first media company
  • Familiarity with diagnostic or assessment-based audience products
  • Experience in B2B audience acquisition (targeting professionals, not consumers)
  • Copywriting ability - helpful for rapid campaign iteration without a dedicated writer
  • The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only.
  • This means ranges will vary for candidates based outside of Canada and/or at different seniority levels.
  • Full-time employees will also benefit from our comprehensive benefits package.

Compensation

  • This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $150,000 to $180,000 CAD.
  • In addition to base salary, you'll also be eligible for a competitive performance based bonus structure.
  • The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only.
  • Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.
  • This means ranges will vary for candidates based outside of Canada and/or at different seniority levels.

Company info

  • We're a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.
  • Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
  • We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston.
  • Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
  • We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
  • In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
  • Watch this video to learn why the team love working at BWZ!
  • Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.
  • We've previously ranked #30 in The Globe and Mail's Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager-and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!
  • All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
  • Want to learn more?
  • Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
  • We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Visa & Work Authorization

  • rtunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected vete
Apply directly at Black & White Zebra →Create a free account for alerts like thisView Black & White Zebra immigration profile

This listing is sourced directly from Black & White Zebra's careers page and normalized into a canonical job model.