Latent
Senior Product Marketing Manager
New York City · Senior
Sponsorship not specifiedDetected 68 days ago
SparkSalesCadencePharmacy PracticeLeadership
About the role
- One job: make Latent's launch machinery feel inevitable to the category.
- Plan the product-launch calendar (PR, content, event, and sales beats in lockstep with product).
- Define narrative, packaging, and positioning per release.
Responsibilities
- Own how every release reaches the market.
- Lead analyst and trade-press positioning.
- Manage the PR agency on tier-1 trade and business press placements.
- Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event.
- We're hiring a Senior Product Marketing Manager to own how every product reaches the market.
- You'll own positioning, packaging, launch, and partner go-to-market.
- Build the sales-enablement library: pitch decks, persona-specific narratives, objection handling, talk tracks.
- Build the customer-facing release motion: what's-new content, customer webinars, training kits, in-product comms.
- Partner with Partner Experience and product on cadence, format, and timing.
- Coordinate event narrative. Own the narrative arc at major events. Partner with customer marketing on the customer voice at every event. Make every event presence feel coherent: same story, different room.
Nice to have
- We use AI to accelerate every function, not as a side experiment.
- We move fast, scale with AI, and run a lot of experiments.
- This role is for someone excited to rethink how product marketing is done, not run a launch checklist.
- A sales-enablement library reps actually use.
- Latent on every analyst map that matters, and quoted in the trade press the category reads.
- You think in launch beats and moments, not features.
- You have strong narrative instincts, and you can hold a category-shaping story and a buyer-specific pitch in the same frame.
- You write the kind of sales narrative reps actually want to use.
Skills
- Power sales with sharp narrative.
Benefits
- Latent Health is the leading pharmacy intelligence platform.
- We're an AI company changing healthcare from the inside.
- We're live in 45+ health systems, including 50% of the top 20: Yale, Ochsner, Vanderbilt, UCSF, Mount Sinai.
- Drive roadmap and customer launch education.
This listing is sourced directly from Latent's careers page and normalized into a canonical job model.