Poshmark

Senior Director of Paid Media (Growth)

Redwood City, California, USA · Director

Sponsorship not specifiedDetected 50 days ago

SEMGoogle AnalyticsPerformance MarketingAccount ManagementForecastingPerformance ManagementLeadershipCommunication

About the role

Representing this search on behalf of our client, Pixis brings deep expertise in performance marketing and AI-powered advertising technology to ensure the right leader is identified for this critical role.

Lead, mentor, and scale paid media teams responsible for both performance marketing and brand-building campaigns across global markets.
Establish and continuously optimize a rigorous test-and-learn framework to drive innovation, efficiency, and measurable business impact.
Define and own the measurement philosophy and attribution approach across all paid channels, including advanced methodologies such as Media Mix Modeling (MMM) and incrementality testing.
Build and maintain robust reporting frameworks that clearly connect paid media investment to revenue, growth, and business KPIs.
Deliver regular performance reviews, forecasting, and strategic recommendations to senior leadership and cross-functional partners.

Skills & Expertise
The ideal candidate is a strategic, data-driven, and inspirational leader with deep hands-on paid media expertise and a proven track record of scaling growth for consumer-facing digital brands.

10+ years of paid media experience, with significant time spent in senior or director-level roles with full channel ownership.
Demonstrated experience working with apps and/or marketplace businesses, with a strong understanding of the unique performance dynamics of these environments.
Must be based in or willing to relocate to San Francisco, CA, with the ability to meet the role's in-office requirements.
Hands-on expertise across paid social, paid search/SEM, programmatic, and video/linear channels with the ability to go deep when required.
Strong command of advanced measurement approaches, including MMM, incrementality, and attribution modeling.
Exceptional communication skills with the ability to translate complex data and media strategy into clear, executive-level narratives.
Proficiency with leading analytics platforms (Google Analytics, Adobe Analytics, or equivalent) and a strong analytical mindset.
Experience working in or closely alongside a two-sided marketplace or e-commerce platform is strongly preferred.

This listing is sourced directly from Poshmark's careers page and normalized into a canonical job model.