masterworks

Creative Strategist

Poulsbo, Washington, United States

Sponsorship not specifiedDetected 20 days ago

Brand StrategyGrowth MarketingPerformance MarketingLeadershipCommunicationCollaboration

About the role

This role serves as the strategic bridge between audience understanding and creative execution.
The Creative Strategist ensures that every campaign is rooted in insight, aligned to client objectives, and positioned to maximize engagement, response, and long-term brand health.

Lead creative strategy for an assigned portfolio of clients.
Develop campaign concepts, art direction, and strategic recommendations that align with fundraising and marketing objectives.
Develop channel-specific creative recommendations across direct mail, email, digital, SMS, social media, web, video, podcast, CTV, and emerging channels.
Maintain awareness of fundraising, marketing, and creative industry trends and apply relevant learnings to client work.
Develop and maintain audience personas, donor profiles, and audience insights.
Create and evolve messaging frameworks that support fundraising, acquisition, retention, and brand-building efforts.
Partner with Analysts and review KPI dashboards to interpret campaign performance and uncover actionable creative insights.
Provide strategic creative direction to designers, copywriters, production artists, and other creative partners.
Own creative quality assurance and review of all assigned creative deliverables, ensuring strategic alignment and adherence to brand standards.
Lead creative reviews and provide feedback that elevates the quality, effectiveness, and consistency of creative work.

5+ years of experience in fundraising, marketing, advertising, branding, creative strategy, growth marketing, or a related field
agency experience preferred.

Strong understanding of donor psychology, audience behavior, creative development, performance marketing, and campaign optimization.
Ability to travel up to 30% of time, with a heavy concentration of travel annually February through June depending on client assignments.

Participate in weekly client meetings, campaign kickoffs, strategic planning sessions, quarterly results reviews, annual planning meetings, and other key client engagements.

Develop testing recommendations, optimization strategies, and creative learning agendas.

This listing is sourced directly from masterworks's careers page and normalized into a canonical job model.