Belk
Digital Analyst - Adobe Analytics (Hybrid)
Charlotte, NC - Belk Ecomm
Sponsorship not specifiedDetected 22 days ago
Data VisualizationA/B TestingGoogle AnalyticsExcelLeadership
About the role
- The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies expertise across multiple specializations within the job area including Adobe Analytics/Quantum Metrics and reporting functions. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to
- drive online sales, traffic and conversion and strategic business decisions. Validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Proficient/knowledge of the retail industry and develop recommended business strategies based on the results. Provides
Responsibilities
- Ability to gather, manipulate, interpret and communicate analytics data findings and create a recommended action plan
Requirements
- Applies expertise across multiple specializations within the job area including Adobe Analytics/Quantum Metrics and reporting functions.
- Bachelor's degree and/or equivalent years of experience
Nice to have
- 4-6 years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Google Analytics, Quantum Metrics, etc.)
- Experience with data integration
- Retail domain experience
Skills
- Advanced level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings
- Understanding the tagging and mapping process of IT management systems and how data for the tags implemented are processed.
- Provides analysis and reporting of user behavior for digital marketing and site optimization
- Presents and distributes the outcomes of Web Analytics projects at all levels across the organization
- Contribute to omni-channel view by integrating interactive customer data with company customer database information
- Contributes to corporate Digital Strategy based on the impacts digital change and customer habits have upon the customer contact center
- Defines and analyzes customer behaviors to identify opportunities for site optimization
This listing is sourced directly from Belk's careers page and normalized into a canonical job model.