Planera

Sr Product Marketing Manager

United States · Senior · Full-time

Sponsorship not specified$150k-$200kDetected 15 days ago

ComplianceCadenceLeadershipPrimavera P6

About the role

Construction is one of the largest industries on earth and one of the least served by good software; the tools most teams still rely on, Oracle Primavera P6 and Microsoft Project, were built decades ago.
This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo.
We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce.

Partner with product:
Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship.
Shape positioning and messaging for new capabilities during design, not after launch.
Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.
Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.
Own competitive intelligence:
Own our competitive analysis: track P6, Microsoft Project, and emerging challengers
Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.
Own positioning and messaging for the product, and keep it consistent across every surface a customer touches.
Partner with leadership on pricing and packaging as we scale.

You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly.
You know how schedulers, project managers, and executives think and talk.
You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.
You are an operator, not a briefer.
You have launched products or features before and can point to the adoption or engagement that followed.
You have done competitive analysis that changed how a team sold or built.
You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
You are comfortable marketing AI-forward products and can position them with substance rather than hype.
Demand-generation or ABM experience you can bring into the role.

Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work.
Construction runs on schedules, and for decades those schedules have lived in tools only a specialist can use.
Planera changes that.
Contractors like Big D, Balfour Beatty, and Zachry have chosen Planera, in several cases over P6.

Base salary in the range of $150,000 to $200,000, depending on experience and location, plus meaningful equity and full benefits.

This listing is sourced directly from Planera's careers page and normalized into a canonical job model.