Phoenix American

Senior Lifecycle Marketing Manager

Toronto, Ontario · Senior

Sponsorship not specifiedDetected 23 days ago

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About the role

We're looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team.
This role is central to ensuring our customers have a frictionless and personalized experience by driving engagement, long-term loyalty, and CLV.
This role is built for someone who thrives in DTC, data-driven environments and is excited about owning the customer journey from onboarding to reactivation.

Own the end-to-end lifecycle marketing strategy across all customer touchpoints: from onboarding to churn-prevention and win-backs.
Create and optimize multi-channel campaigns (Email, SMS, Push) focused on increasing customer retention, CLV, and overall engagement.
Segment our customer base using behavioural, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage.
Design and execute personalized, automated marketing campaigns that scale with us by leveraging Braze, segmentation strategies, behavioural triggers, and rich analytics to deliver a seamless customer experience that converts and retains.
Develop reporting dashboards to track key metrics such as retention, churn, and CLV, and deliver actionable insights to drive performance improvements.
Demonstrated leadership in building, mentoring, and empowering cross-functional teams to execute data-driven lifecycle marketing strategies.
Experience aligning product, data, and customer success functions to deliver scalable, automated campaigns that drive retention, engagement, and long-term customer value.

Experience working with HTML or light coding for email customization.
ability to produce or advise on brand-consistent content.
Familiarity with AI marketing tools or automated agents.
WHY WORK AT PHOENIX?
You won't just execute - you'll help shape the future of Phoenix and Raven.
We love the fast feedback loops, spontaneous brainstorms, and actually knowing the people we work with.
Competitive Pay, Real
Experience working in startup or scale-up environments, ideally in healthtech, e-commerce, or industries with large loyalty programs.

Strong collaboration and communication skills across creative and technical teams.

Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair.

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are.
Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.

Based in the heart of downtown Toronto, our HQ team comes together on-site five days a week to build fast and push what's possible.
Bonus points if you're into the occasional foosball tournament or have strong opinions about the best lunch spot in the neighbourhood.
Manage, build, and scale automated workflows and AI-assisted campaigns in Braze to guide customers through the funnel.
Collaborate closely with Product, Data Analytics, Customer Success, and the broader Marketing team to drive impactful campaigns that engage customers and keep them connected to our brand.
While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.

Equal Opportunity Employer.
If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

This listing is sourced directly from Phoenix American's careers page and normalized into a canonical job model.