Canary Technologies Corp

Canary Technologies Corp

Growth Marketing Manager

New York, NY

Sponsorship not specified$140k-$156kDetected 27 days ago
RESTData AnalysisProject ManagementGoogle AdsMeta AdsEmail MarketingStrategic CommunicationsSalesforceMarketoGrowth MarketingPerformance MarketingCommunicationCollaborationOrganizational Skills

About the role

  • This role involves strategizing, launching and managing campaigns across different channels, including email marketing, paid digital, and the event channel, as well as synthesizing these campaigns with our SDR channel.
  • The ideal candidate is a passionate, data-driven marketer who possesses strong organizational skills, creativity, and a deep understanding of performance marketing across all major channels.

Responsibilities

  • Develop and implement integrated marketing strategies across multiple platforms.
  • Manage and optimize end-to-end campaign execution, from planning to analysis.
  • Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.
  • Design and execute targeted email marketing campaigns across brands and segments to drive top of funnel demand.
  • Develop personalized email content and strategies tailored by persona and account type.
  • Create and manage various digital marketing channels, including Google, YouTube, social, trade publications, industry marketplaces, Reddit, ChatGPT and more.
  • Lead the pre, post and in-event communications strategy for industry events, trade shows, and virtual events.
  • Collaborate with brand team and event leads to maximize event visibility and engagement.
  • Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.
  • We provide budget to help drive cross functional professional development conversations across the organization.

Requirements

  • Experience managing event campaigns.
  • Familiarity in leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads etc) and managing media purchases with third-party publications.
  • Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
  • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content and sales.

Nice to have

  • Utilize data-driven insights to guide marketing strategies and decisions.
  • Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
  • Provide regular reports and recommendations to senior management based on campaign performance and market trends.
  • Bachelor's degree in Marketing, Business, Communications or a relevant field.
  • 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns.
  • B2B SaaS and start-up experience is a plus.
  • Experience in the hospitality or hotel tech industry is a plus.
  • Strong ability to write copy and use AI to scale out more personalized messaging.

Skills

  • Join us in shaping the future of hospitality!
  • Canary Technologies is an equal opportunity employer.

Compensation

  • Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly.
  • Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.

Benefits

  • Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
  • Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
  • This role also includes a stock option grant, subject to board approval.

Company info

  • Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform.
  • Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests.
  • Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
  • Canary was named a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work - and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners.
  • As a company we want to ensure that the team has time to recharge.
  • Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
  • Integrate digital campaigns together with other channels, to ensure a consistent message and experience for prospective customers.

Equal opportunity

  • equal opportunity employer.

Visa & Work Authorization

  • We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic inform
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This listing is sourced directly from Canary Technologies Corp's careers page and normalized into a canonical job model.