Liberty University

Assistant Director of Social Media

Lynchburg, VA · Director · Full-time

Sponsorship not specified$45k-$55kDetected 20 days ago

Graphic DesignContent CalendarsBrand StrategyVideo ProductionPhotographyCommunicationProblem SolvingMentoring

About the role

Working independently and exercising good judgment and discretion, this position would oversee the ongoing development and performance of Club Sports social media sites and networks as well as digital creative content creation for those platforms.
The person performing this role will understand, follow, and disseminate Liberty University policies regarding the use of social media and monitor all aspects related to Club Sports.
This position will organize and oversee use of social media and video and content initiatives for purposes of promoting the various Club Sport teams and engaging both the public and student body toward those teams.

Lead the strategy, creation, and management of social media content for Men's DI Hockey and Club Sports department accounts (Facebook, Instagram, and X).
Manage and coordinate with student staff, interns, and contributors assisting with social media, content creation, and game-day operations.
Develop content calendars and collaborate with Marketing, Media, Academic Integration, and creative staff to plan and execute promotional campaigns and branding initiatives.
Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.
Assist with video production, graphic design coordination, and creative storytelling across Club Sports platforms.
Travel with Men's DI Hockey and support additional Club Sports teams and events as needed.
Collaborate with campus partners and external sponsors to support creative promotions and enhance the overall game day atmosphere.
Support social media efforts through Academic Integration, including assisting with meetings, communication, and guidance for student interns managing team accounts.
Maintain organized files, timelines, and tracking documents to support efficient workflow and execution of initiatives.

Four-year college degree, with a concentration in graphic design, marketing, business or sport management, 2+ years in a marketing function
Strong social media experience required.
Well-developed communications and interpersonal skills required.
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
May be required to travel (on campus, locally and with the Men's D1 Hockey team as needed)
May be required to sit to perform deskwork or type on a keyboard.
Education and Experience
Four-year college degree, with a concentration in graphic design, marketing, business or sport management, 2+ years in a marketing function; Strong social media experience required.
Communication and Comprehension
Possess public communication skills that allow professional representation of Liberty University.
Strong organizational skills.
Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Physical and Sensory Abilities

Remains abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks.

Market benchmarks may be used, as appropriate, in combination with internal equity to ensure pay is fair and aligned with the broader compensation structure.
Compensation is determined based on factors such as qualifications, experience, education, skills, and certifications, along with University needs and external market conditions.
$45,000.00 - $55,000.00

o Including but not limited to live game coverage, photography, graphics, video, and weekly digital content.
is determined based on factors such as qualifications, experience, education, skills, and certifications, along with University needs and external market conditions.
The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance.

The University is an Equal Opportunity Employer.
The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law.

Support game-day operations through social media promotion, sponsorship activations, fan engagement, and preparation of digital and promotional assets.

This listing is sourced directly from Liberty University's careers page and normalized into a canonical job model.