Google Operations Center
Analytics & Insights Specialist - Ads Campaign Operations - Gamma
IN-GUR-TIP2, IN
Sponsorship not specifiedDetected 71 days ago
PythonGitSQLData EngineeringData VisualizationLLMsStakeholder ManagementEmail MarketingControlsCommunicationCollaboration
About the role
- Data Specialist is the subject matter expert for everything data related for email marketing campaigns managed by the Ads Campaign Operations (ACO) team.
- On top of their technical excellence, they can also confidently talk about the data aspect of our campaigns to internal and external stakeholders.
- The Data Specialist is the foremost expert on all data aspects of email marketing campaigns within the Ads Campaign Operations (ACO) team.
Responsibilities
- Collaborate with stakeholders in the management of audience signals in building target audiences and leveraging in the end to end campaign execution process
- Create, manage and validate campaign audiences through SQL scripting
- Collaborate with analytics teams during experiment setup conversations, e.g. providing insights into signals used in the respective campaigns, explain system behavior and its impact on experiment setup (filtration rates and filtration reasons), confirm feasibility of implementation on targeting script and system workflow level.
- Create reporting dashboards and adhoc reports for marketers
- Develop key relationships with stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences
- Strong collaboration and communication skills, ability to manage stakeholders
Requirements
- 5+ years experience with SQL, data pipeline building and maintenance, creating and modifying SQL statements to create complex segments for audience targeting
- Ability to use code libraries to streamline code readability and efficiency
- Experience working with data visualization tools (Tableau, Looker, Google internal PLX/Data Studio)
- 2-3 years of experience with data pipelines and analytics for email marketing
- Demonstrable experience in a marketing environment in the IT industry
- Experience with integrated development environment like
- Experience with integrated development environment like XCode, VSC or Eclipse (Google internal: Cider) and version control systems like GitHub (Google internal: google3)
- In addition to their technical proficiency, they can effectively communicate data-driven campaign insights to both internal and external stakeholders.
- To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.
Nice to have
- Additional languages beyond SQL (e.g. Python) is beneficial, but not required
- Ability to communicate observations and recommendations in a clear and data driven way
- Demonstrable knowledge of email marketing best practices, dynamic content, testing methodologies, deliverability and automation
- Familiarity using GenAI (generative AI) as an input for data targeting and personalization in email marketing
- Experience designing, running and evaluating email marketing A/B testsAdditional languages besides SQL (e.g. Python) are a plus
- Excellent collaboration and communication skills and stakeholder management
- Ability to clearly communicate data-driven observations and recommendations
- Proven expertise in email marketing best practices, including dynamic content, testing methodologies, deliverability, and automation
Benefits
- We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
- We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
Company info
- At Google Operations Center we help Google users and customers solve problems and achieve their goals-all while enjoying a culture focused on improving continuously and being better together.
- We work hard, we play hard, and we want you to join us!
Visa & Work Authorization
- ment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protec
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