Cala Health

Director, Marketing

San Francisco, Bay Area · Director · Full-time

No sponsorship$170k-$220kDetected 138 days ago

Brand StrategyFDA RegulatoryMedical DevicesLeadershipCommunicationProblem SolvingMentoring

About the role

Cala Health is seeking a Director of Marketing to join our team.
The role will report to the Vice President of Marketing and will have direct reports.
Cala will not sponsor applicants for work visas.

The Director of Marketing will lead the development and execution of marketing strategies to drive adoption, penetration, and revenue growth.
This role will drive commercial planning and integrated marketing campaigns for market leadership and to accelerate growth.
The Director will work closely with cross functions, including Upstream Product Marketing, Customer facing functions, R&D, Regulatory and Legal to consistently deliver high-impact programs and solutions.
Drive execution and alignment of commercial strategic plan to hit revenue, profitability, and company objectives
Define and shape go-to-market strategy and commercialization initiatives from product to process and support, including customer journeys.
Drive awareness, market adoption, identify growth opportunities, and gain market insights to reflect patient and provider needs and alignment with strategic goals.
Manage integrated marketing channels (digital, conferences, social media, etc.) and vendors.
Lead Commercial Launch plans (positioning, messaging, customer targeting, branding, evidence strategy, KOL strategy, metrics etc.)
Leading, coaching and developing a team of marketing professionals
Gather new entrant intel and lead competitive action / response plans

Applicants must be currently authorized to work in the United States on a full-time basis.

Bachelor's degree required in Science or Engineering with MBA preferred.
Strong strategic, analytical thinking, people leadership, and cross-functional stakeholder influence.
Proven ability to think strategically and translate vision into actionable plans and results.
Comfortable navigating ambiguity and driving results in a fast-paced, evolving landscape.
Outstanding communication, organization collaboration.
Ability to travel up to 25% of the time.

The compensation range for this role is market driven, with a salary range of $170,000 - $220,000.

Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation.
10+ years of marketing experience in FDA regulated product management and commercialization - downstream marketing in medical device, diagnostics or related field.

This listing is sourced directly from Cala Health's careers page and normalized into a canonical job model.