Sandisk
Director of Marketing Technology (MarTech) Strategy
Milpitas, CA, United States · Director
Sponsorship not specifiedDetected 30 days ago
LLMsProduct ManagementSEOCRMPerformance MarketingSupply ChainLeadershipProblem Solving
About the role
- With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we're living in and that we have the power to shape.
- Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward.
- These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations.
Responsibilities
- Define and drive the global marketing technology strategy aligned to business goals
- Develop business cases and associated budgets for MarTech initiatives
- Build a global, scalable marketing operating system enabling the Content Supply Chain
- Standardize platforms, help to support workflows, and data across markets to eliminate fragmentation
- Drive consumer-centric capabilities and personalization at scale
- Own digital/customer journey optimization across the full funnel
- Enable teams to deliver more, test more, and move faster than manual workflows allow
- Own MarTech ecosystem enablement to drive company priorities:
- Performance marketing acceleration (analytics, attribution, creative scaling, audience building)
- Drive adoption and commercialization of new capabilities
Skills
- Strategic thinker with the ability to define long-term vision and translate into execution
- Strong marketing mindset with deep understanding of how technology enables growth
- Clear communicator who can align senior stakeholders around a common roadmap
- Comfortable navigating ambiguity and driving change at scale
- Data-driven decision maker with strong analytical thinking
- Bias for action and ability to move fast while maintaining quality and governance
- Collaborative leader who can bridge marketing, technology, and operations
- Success Measures:
- Increased marketing capacity and output without proportional resource growth
- Faster speed to market for campaigns, content, and launches
- Scalable personalization and improved consumer engagement
- Reduced fragmentation across tools, platforms, and workflows
Compensation
- The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.
- We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.
- This range may be modified in the future.
- You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.
- Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive
Benefits
- Sandisk is seeking a strategic leader to define the vision, roadmap, and evolution of our global marketing technology (MarTech) ecosystem, transforming it into a world-class platform that accelerates our premium brand.
- You will partner closely with IT but own the marketing vision for how technology, platforms, and AI capabilities enable marketing execution.
- Own the MarTech vision and roadmap and define the vision and prioritization using a product management approach.
Company info
- Identify and oversee technologies beyond development or third party selection - including implementation and value realization
- CRM and lifecycle marketing (segmentation, email creation, testing)
- Website intelligence (analytics, optimization, automation, conversational experiences)
- Content at scale (authoring, localization, LLM/SEO optimization)
- Operational automation (workflow automation, DAM hygiene, data feed integrity)
- Enable global marketing functions
- Partner with IT and external vendors
- Work with IT to develop resourcing plans for roadmap initiatives and develop predictable deliverable dates.
- Work closely with IT to execute against the roadmap while maintaining marketing ownership of priorities
- Select and help manage key MarTech vendors and platforms
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