Instrumentl

Marketing Ops Manager

Remote - USA

Sponsorship not specified$130k-$155kDetected 64 days ago

SQLData EngineeringA/B TestingSEOSEMHubSpotCRMForecastingLeadershipPublic Speaking

About the role

You'll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.
You'll work alongside two other RevOps Managers and together, you'll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent.
This role is ideal for someone who is an equal parts systems thinker and hands-on builder, someone comfortable writing SQL queries in the morning and presenting a quarterly business review to leadership in the afternoon.

Own and maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
Build and maintain data pipelines connecting external sources (product usage, event platforms, enrichment providers, ad platforms) into our marketing systems
Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
Build and refine lead scoring and segmentation models based on conversion data and PMM feedback
Evaluate, implement, and optimize AI tools that enhance marketing productivity
Build automated workflows that reduce manual work: enrichment on inbound signups, event follow-up sequences, intelligent nurture branching, and onboarding triggers
Partner with PMMs and the Events team on adoption of new tools
Own the lead tracking and management funnel across channels (SEO, SEM, Social, AOE, events, etc.)

Collaborative: You know that the best systems are built in partnership with the people who use them whether that's a PMM, an Events Manager, or a Growth Product engineer

For US-based candidates, the target salary range for this role is $130,000-$155,000 base + quarterly performance bonus (10-15% of base) plus equity.
Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location.
We're committed to paying competitively and equitably.
Bi-annual company retreats

100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
Company laptop and home-office stipend
Build and maintain dashboards providing visibility into funnel health, channel performance, campaign ROI, event ROI, and signup-to-activation conversion

equal opportunity employer.
If you need a reasonable accommodation during the application or interview process, please let us know.

This listing is sourced directly from Instrumentl's careers page and normalized into a canonical job model.