GitLab
Staff Lifecycle Marketing Manager
Remote, Canada; Remote, US · Staff+ · Full-time
Sponsorship not specified$139k-$235kDetected 20 days ago
HTMLCSSGitData AnalysisEmail MarketingContent MarketingStrategic CommunicationsWritingMarketoCRMGrowth MarketingRecruitingIntellectual PropertyCommunication
About the role
- We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers.
- Learn more: Lifecycle Marketing Handbook | Emails & Nurture Programs
- The base salary range for this role's listed level is currently for residents of the United States only.
Responsibilities
- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
- Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
- Working knowledge of HTML and CSS for email design and troubleshooting
Compensation
- The base salary range for this role's listed level is currently for residents of the United States only.
- This range is intended to reflect the role's base salary rate in locations throughout the US.
- Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Benefits
- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns that support prospect education, engagement, and funnel progression
- Bonus points to have experience working with teams in different regions and localizing for different markets
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Equity Compensation & Employee Stock Purchase Plan
- Parental Leave
Company info
- Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
- The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey.
- Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars.
- We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
Equal opportunity
- GitLab is proud to be an equal opportunity workplace and is an affirmative action employer.
Visa & Work Authorization
- sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family med
This listing is sourced directly from GitLab's careers page and normalized into a canonical job model.