Barnard

Barnard

Manager, Alumnae Communications

New York City, NY · Full-time

Sponsorship not specified$69k-$74kDetected 26 days ago
HTMLData AnalysisA/B TestingPhotoshopIllustratorCanvaProject ManagementEmail MarketingSocial Media MarketingSalesforceGoogle AnalyticsExcelLeadershipCommunicationCollaborationOrganizational SkillsMicrosoft Office

About the role

  • If you are a current Barnard College employee, please use the internal career site to apply for this position.
  • They also are responsible for creating the Class Notes and Alumnae Relations pages in the Barnard Alumnae Magazine, overseeing production of the Alumnae newsletter, and regular maintenance of the Alumnae website.

Responsibilities

  • Email Marketing: Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery.
  • Web Management: Handling routine website updates and utilizing web platforms to maintain and scale an online presence.
  • Asset Creation: Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials.
  • This includes sending targeted quarterly communications to class correspondents and other specific groups to drive ongoing affinity and participation.
  • Social Media Management: With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel.
  • Website and Database Management: Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience.
  • Event Staffing: Attending and providing critical operational and staffing support for College events as needed.
  • Handling routine website updates and utilizing web platforms to maintain and scale an online presence.
  • Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials.
  • With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel.

Requirements

  • Knowledge, Skills & Abilities:
  • Proficiency with design software (e.g. Canva, Photoshop, Illustrator, etc.)
  • Strong organizational skills, creativity, and resourcefulness, with the ability to prioritize and execute multiple projects under demanding deadlines
  • Bachelor's degree or the equivalent experience
  • Minimum 2-4 years of experience in digital marketing/communications, or related field
  • Superior written and oral communication skills
  • Exceptional attention to detail

Nice to have

  • Experience with Canva and producing professional content for social media
  • Basic HTML a plus, but not required
  • Experience with Salesforce and/or Salesforce Marketing Cloud a plus, but not required.
  • Additional Information:
  • This job description is intended as a summary of the primary responsibilities of and qualifications for this position.
  • The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.
  • The above hiring range represents the College's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Skills

  • Good news judgement.
  • Proficiency in content management and email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce)
  • Knowledge of analytics tools (e.g., Google Analytics, Facebook Insights, etc.)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking
  • Strong attention to detail, including proofreading and editing skills
  • Ability to both work independently and actively and meaningfully engage as a member of a team
  • Must meet the department's core values of collaboration, aspiration, transparency, respect, accountability, and trust.
  • Project Management & Institutional Collaboration - 20%

Compensation

  • $69,000 - $74,000
  • The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training.
  • The above hiring range represents the College's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Company info

  • Barnard College
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This listing is sourced directly from Barnard's careers page and normalized into a canonical job model.