Kindred

Kindred

Director, Lifecycle Marketing

Remote - US · Director

Sponsorship not specifiedDetected 7 days ago
Data EngineeringA/B TestingFigmaProject ManagementCRMLeadershipCommunication

About the role

  • We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy.
  • As such, success in this role requires equal parts thought leadership and execution.
  • This role is ideal for someone who combines creativity with strong technical, analytical, and operational skills and thrives in a fast-paced, collaborative startup environment.

Responsibilities

  • Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels.
  • Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments.
  • Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making.
  • Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success.
  • Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration.
  • Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences.
  • Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement.
  • Build a world-class lifecycle engine.
  • Proven track record in building high volume lifecycle programs that drive measurable business outcomes.
  • Hands-on experience in building campaigns and workflows, and working knowledge of optimal build-out of canvases, customer segments, and automations.

Requirements

  • Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community.
  • Must have experience with Braze, CDP integrations, AI personalization and localization tooling.
  • You can make progress toward goals even when there's ambiguity or a lack of existing process.

Nice to have

  • Establish Lifecycle function.
  • Establish cross-functional processes for campaign execution, measurement, and reporting.
  • Hone our GTM muscles.
  • Be a thought leader on existing members.
  • Serve as the voice of the member by translating lifecycle performance into actionable insights.
  • Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience.
  • Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.
  • 12+ years of experience in lifecycle marketing and CRM strategy, ideally in consumer marketplace, membership, or network-based products.

Compensation

  • 21 credits per year to stay in Kindred homes
  • The base salary offered depends on factors such as experience, transferable skills, business needs, impact, and market data.

Benefits

  • Competitive cash compensation and equity
  • Comprehensive health benefits
  • Flexible time off, plus 12 paid holidays per year
  • $4,000 annual travel stipend to help offset travel-related costs
  • We offer a thoughtful, human-first benefits package designed to support health, wellbeing, and connection.
  • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco

Company info

  • At Kindred, we know that good things happen when we look out for one another.
  • We are committed to providing equal employment opportunities for all applicants and employees.
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This listing is sourced directly from Kindred's careers page and normalized into a canonical job model.