Shepherd

Shepherd

Brand and Experiences

New York City · Contract

Sponsorship not specifiedDetected 65 days ago
RESTSparkFigmaLogisticsLeadershipMentoringUnderwritingRenewable Energy

About the role

  • Shepherd's positioning and story are in place
  • the visual, experiential, and social expression of that story is still catching up.
  • Our brand should feel like a frontier AI company punching above its weight.

Responsibilities

  • Lead event strategy and execution: Own conference and field marketing strategy across industry events, vertical events, brokerage events, and Shepherd-hosted programs.
  • Design and execute broker-facing dinners, roundtables, office activations, and one-of-one experiences for key distribution partners.
  • Own social and executive brand: Manage executive social narratives for our leadership team (especially Justin and Mo) - narrative arcs, posting calendars, prompts, and support on writing, clipping, and publishing.
  • Manage content and creative partners: Lead the contractor and agency stack that produces social, video, blog, and broker-facing nurture content.
  • Drive lightweight production yourself (outlines, scripts, looms, social copy, basic video clipping) to keep momentum between larger shoots.
  • Steward the brand system: Apply and evolve Shepherd's visual and verbal identity across web, decks, broker collateral, event presence, swag, and careers pages. Partner closely with our Marketing Engineer on web experiences.
  • Own budgets and vendors: Manage six-figure budget for events and production, negotiate with vendors, and ensure flawless execution on logistics and experience.
  • Own conference and field marketing strategy across industry events, vertical events, brokerage events, and Shepherd-hosted programs.
  • Manage executive social narratives for our leadership team (especially Justin and Mo) - narrative arcs, posting calendars, prompts, and support on writing, clipping, and publishing.
  • Lead the contractor and agency stack that produces social, video, blog, and broker-facing nurture content.

Requirements

  • 5+ years across some combination of brand, events, field marketing, or experiential marketing in high-growth B2B, consumer, fintech, hospitality, or agency environments.
  • You are all‑in on experiences.
  • Proven ownership of large-scale events and experiences or organizing, from strategy and budget through execution and follow-up.
  • Strong creative taste and sense of brand: you can instantly judge whether work is on-trend, on-brand, high quality, and explain why.
  • Experience shaping and amplifying executive voices across social and earned channels, either directly or in close partnership with comms/PR.
  • AI-native: you use AI tools to accelerate prep, logistics, copy, and content production so you can focus on relationships, decisions, and creative direction.
  • You use AI and modern tools to compress the busywork so you can focus on judgment.

Nice to have

  • maybe you're a content creator who knows how to bring something special to an industry that doesn't have the nerve to do things differently.
  • Maybe you've run a meme account before or led some truly innovative and different events program in what might be considered a boring industry.
  • experience in insurance, financial services, or construction-adjacent industries

Skills

  • Comfortable in tools like Figma and modern media/creative tooling; able to do light hands-on work when needed.

Benefits

  • 100% contribution to top-tier health, dental, and vision
  • 🥕 Fertility benefits and family building support
  • Flexibility to take the time off, recharge, and perform
  • 🏥 Premium Healthcare
  • 🏖️ Unlimited PTO
  • Coordinate press and comms: Manage relationships with any PR or comms partners, prioritize opportunities, coordinate spokespeople, and ensure earned coverage reinforces the narrative we're building.

Company info

  • Shepherd is an AI-native commercial insurance platform transforming how high-hazard industries get covered.
  • Our mission is to make risk frictionless for the builders and operators shaping the physical world - protecting progress from concept through construction and into decades of operation.
  • The infrastructure behind the AI boom - data centers, semiconductor fabs, renewable energy assets - has to be built and insured.
  • But traditional carriers weren't built for this speed:
  • Complex commercial construction projects routinely wait weeks for a single quote
  • Legacy carriers rely on static applications and disconnected systems
  • Brokers chase carriers through calls, emails, and resubmissions
  • We built Shepherd to solve that.
  • Our AI performs the same underwriting workflows in seconds, and integrates real-time data from construction technology partners - Procore, Autodesk, OpenSpace, DroneDeploy, and others - to see risk as it actually exists, not just as it was reported on a static form.
  • We're pursuing the most ambitious technical vision in commercial insurance: fully autonomous underwriting.
  • We're closing in on the first fully agentic submission in the industry - email in, price out, no human intervention until the last mile.
  • With Shepherd, safety, speed, and quality no longer trade off against one another - they compound.
  • We're building:
  • Faster decisions
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This listing is sourced directly from Shepherd's careers page and normalized into a canonical job model.