gupta
Media Coordinator
Philadelphia, Pennsylvania
No sponsorship$58k-$62kDetected 20 days ago
A/B TestingGoogle AdsGoogle AnalyticsExcelCollaboration
About the role
- You'll learn how to target audiences, A/B test ad copy, and measure success using metrics like CPM, CPC, CPV, and CPA.
- Leverage Analytics: Data is at the heart of everything we do.
- If you enjoy predicting outcomes (be it a fantasy league or Dancing with the Stars), you'll feel right at home.
Responsibilities
- Build, optimize, and manage campaigns across top platforms.
- As a Media Coordinator, you'll play a key role in launching paid media campaigns, analyzing results, and making data-driven decisions to deliver exceptional client outcomes.
- Master Digital Marketing: Build, optimize, and manage campaigns across top platforms.
Requirements
- Have a Bachelor's degree with a minimum GPA of 3.3.
- Possess a solid working knowledge of spreadsheets (know the basic functions and an advanced formula or two).
- Candidates must be authorized to work in the US for at least 3 years.
Nice to have
- Launch Your Career with Cool Clients, Creative Campaigns, and Cutting-Edge Data
- Forget the clichés about advertising.
- You don't need a marketing degree to succeed here.
- Sure, we hire people with degrees in marketing and business.
- At Gupta Media, your quirks add to your qualifications.
- If you don't fit into a box, you'll fit in perfectly.
- Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients).
- Our hands-on Medley:Onramp training program will teach you everything you need to know about platforms like Meta, Google Ads, and TikTok, plus the strategies that make them work.
Compensation
- Compensation At Gupta Media, base salary is one component of our total compensation and benefits package.
- For this role, the anticipated base salary range is $58,000 - $62,000, depending on relevant experience, skills, and qualifications.
Benefits
- Compensation At Gupta Media, base salary is one component of our total compensation and benefits package.
- This role is eligible to participate in our annual bonus plan, which is based on the company's performance.
- Flexible and Dependent Care Savings Accounts
- paid time off
- paid family leave
- commuting and wellness stipends
Company info
- Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women's Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).
- The Role As a Media Coordinator, you'll play a key role in launching paid media campaigns, analyzing results, and making data-driven decisions to deliver exceptional client outcomes. Our hands-on Medley:Onramp training program will teach you everything you need to know about platforms like Meta, Google Ads, and TikTok, plus the strategies that make them work.
- Here's what you'll do:
- Master Digital Marketing: Build, optimize, and manage campaigns across top platforms. You'll learn how to target audiences, A/B test ad copy, and measure success using metrics like CPM, CPC, CPV, and CPA.
- Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses.
- We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women's Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).
- We offer a competitive benefits package including health, dental, vision, and pet insurance
Visa & Work Authorization
- Candidates must be authorized to work in the US for at least 3 years.
This listing is sourced directly from gupta's careers page and normalized into a canonical job model.