ZoomInfo Technologies LLC
Senior Principal Demand Generation - Expansion
Waltham, Massachusetts, United States · Principal
Sponsorship not specified$151k-$237kDetected 7 days ago
HubSpotSalesforceMarketoLead GenerationLeadershipCollaboration
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odds of building a lasting career here
61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 9 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 100%
Of 8 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 511 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- We move fast, think boldly, and empower you to do the best work of your life.
- You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins.
- With tools that amplify your impact and a culture that backs your ambition, you won't just contribute.
Responsibilities
- Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.
- Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
- Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.
- Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.
- Build and execute ABM across our strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here
- Execute campaigns within the customer base to help drive adoption of new product features and launches.
- A commercial mindset. You understand how demand creation converts into pipeline and revenue, and you manage to that.
- AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further.
- Own the demand generation plan and the pipeline number for existing business.
- Lead volume is not the measure.
Requirements
- What You Bring (Required Qualifications)
Skills
- ZoomInfo is where careers accelerate.
- multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form.
- It requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan.
Compensation
- Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
- Below is the US base salary for this position.
- $150,850 - $237,050 USD
Benefits
- In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
- Learn more about ZoomInfo benefits here.
- Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
Company info
- ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
- Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
- ZoomInfo is committed to protecting your privacy when you apply for jobs with us.
- ZoomInfo may use a software-based assessment as part of the recruitment process.
- More information about this tool, including the results of the most recent bias audit, is available here.
- ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status.
- We also consider qualified candidates with criminal histories in accordance with legal requirements.
- For Massachusetts Applicants:
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
- An employer who violates this law shall be subject to criminal penalties and civil liability.
- ZoomInfo does not administer lie detector tests to applicants in any location.
- We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law.
- For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
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This listing is sourced directly from ZoomInfo Technologies LLC's careers page and normalized into a canonical job model.