Power Digital
Director of Account Based Marketing
Remote - United States · Director
Sponsorship not specifiedDetected 11 days ago
Data ScienceProject ManagementSEOContent MarketingSocial Media MarketingHubSpotSalesforceMarketoGrowth MarketingInfluencer MarketingM&ALeadershipCommunicationCollaborationPublic Speaking
About the role
- As a people-first firm, we value diversity in backgrounds and experiences.
- We strongly believe our people and culture are key to our success.
- Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.
Responsibilities
- Own end-to-end ABM strategy and delivery across the B2B client portfolio - account selection and tiering, intent signal strategy, and multi-channel orchestration
- Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
- Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
- Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
- Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
- Employ AI technologies to enhance and optimize ABM processes and reporting
- lead discovery discussions on account-based approaches
- Own the ABM measurement framework - pipeline influenced/sourced, account engagement, and velocity through funnel stages
- Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
Requirements
- Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms - this is a non-negotiable requirement for the role, not a nice-to-have
- 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
- Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
- Comfort and ease presenting strategy to clients and leading discovery discussions
- Agency experience valued but not required
- Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
Compensation
- Power Circuit Certification (annual)
- Base salary + commission opportunities
Benefits
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- 12 observed United States national holidays + 2 mental health recharge days per year
Company info
- We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.
- Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
- We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world.
- Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
- As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
- Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
- We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
- A day in the life:
- As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio.
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